January is often a natural lull in the beauty world. The holiday rush is over and the time for major spring makeovers hasn’t quite sprung. Typically, we tend to use this quiet time as an opportunity to assess our business strategies, grow our skill set, and identify new ways of working smarter for the year ahead.
Well, this year, isn’t typical.
We’d like to invite you to take this time, not to consider a new direction for your business, or a more efficient way to structure your schedule, or how to offer even more value to your clients. Instead, we encourage you to take just a little time to focus on taking care of you.
Instead of looking ahead for ways to improve, we’d like to invite you to pause right where you are. Remember that you ARE the driving force of your business, and it’s likely that both you the person and you the beauty professional have been through a LOT in the past year. Before we all get caught up in how we can do more, better!—let’s all take a collective breath and a little time for some brass-tacks self-care.
No, we aren’t talking about drawing a hot bath and lighting a few candles to ease the stress, temporarily (let’s save that for AFTER this post). If we really want to take care of ourselves today and set ourselves up for growth in the coming year, it’s time to acknowledge the giant, scary elephant in the room:
The beauty industry is changing, and none of us know exactly what that means.
This past year was a whirlwind of unprecedented occurrences. We have lived through a global pandemic, the effects of which haven’t been fully felt just yet. Many of us lost people close to us, some of us lost our health, most lost income, and every single one of us lost our sense of normality. With any type of loss comes grief and as anyone who has been through the grieving process can tell you, it doesn’t just disappear because a number on the calendar changed.
While none of us are experiencing exactly the same thing as a result of COVID-19, there is a collective sense of ambiguous loss—or a loss of someone or something that doesn’t have any closure. This lack of closure means that it is difficult to wrap our heads around what we are grieving, why it happened and what we can do about it. It is arguably the hardest type of loss to live with, because there is no clear “end point”.
With so much uncertainty, it can be really tempting to do everything that we can to find some sense of control. This isn’t necessarily a bad thing, but if we want to put our time and attention to good use, it’s often better to focus on our internal world, as opposed to trying to control anything on the outside. As bad as things in our life can get sometimes, one thing you can count on is that circumstances change. As Maya Angelou once said, “Every storm runs out of rain, eventually,” and as long as we have a strong internal foundation, we can weather any storm.
In the coming weeks, we will be sharing some more thoughts and information on self-care, but first, we’d like to hear from you. Tell us, what has been your biggest challenge in the last year, and where could you really use some support. Your needs matter and we are listening.
Feel free to tell us in the comments below, or if you’d like to share with us privately, you can email us at firstname.lastname@example.org
Together, we can weather the storm.
Lots of love,
your z.one concept family