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Full range of products offering every solution to hair care by using natural ingredients like milk and yogurt proteins and fruit extracts.

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Author: Justine Rivard


Oct 19 2022

Fall hair color trends with formulas


Categories: All, Hair Color, | 0 Comment(s)

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Posted on October 19, 2022 by Justine Rivard

There’s something about the changing seasons that makes clients eager to change up their look. Fall hair color trends have become a thing for exactly that reason. Typically named for autumnal treats like “pumpkin spice” or “caramel apple”, traditional fall colors are typically deeper and richer than shades that are popular in the warmer months.  

To help you get ahead of the autumnal color curve this year, we’ve rounded up a few of our favorite fall color formulas from milk_shake colorists across North America. 

fall-colors

Fall Copper Hair color

Copper hair is having a moment! While deeper ruby reds have traditionally been a go-to for fall, this year we are seeing a trend towards reds that are brighter and more orange. These three takes on copper should cover just about every client that comes in requesting this look. 

Copper Look #1: https://www.instagram.com/reel/CjqESuGvA1N/?utm_source=ig_web_copy_link 

@ginastyles_4u 

Gina used a foilayage technique at her client’s part: 8.43/CG & 8.3/G +10 Vol medium weave alternating foils with 7.4/C & 6.4/C + squirt of 6.6/R +5 Vol using a thin slice / weave. Her client had previous blonde highlights in between, which she left as-is. Finally, Gina used Lifestyling Amazing spray to finish and style 

Copper Look #2: https://www.instagram.com/p/CjgbUnavWmq/?utm_source=ig_web_copy_link 

@latenighthair1 

Used the GLOSS:, 35g of 6.4/C and 8g 6.6/R. Her client’s natural color is a match to a 7.3/G. 

Copper #3: https://www.instagram.com/p/CjomOjIMCDc/?utm_source=ig_web_copy_link 

@hair.by.jordan.n 

Jordan used equal parts milk_shake Creative Permanent Color 7.4/C and 6.16/AR + 10 Vol Oxidizing Emulsion over previous highlights. 

Fall blonde hair color

The traditional warm, butter blonde still reigns for fall. Those clients who went lighter and brighter in summer tend to tone things down a bit as the temperature drops. Lately we’ve been noticing a growing number of icy, wintery blonde requests being thrown into the mix.  

Blonde Look #1: https://www.instagram.com/p/CiimAPaPBUw/?utm_source=ig_web_copy_link 

@hairbytlu_fringe 

Tiffany used baby lights technique with Decologic Level 9 lightener. She pre-toned with Silver Shine Light Shampoo and then toned with The Gloss 9.03/NG (20g) 10.81/BA (20g) with (40g) GLOSS Activator. 

Blonde Look #2: https://www.instagram.com/p/Cjc47CWLeFU/?utm_source=ig_web_copy_link 

@abbykeller_1006 

Educator Abby used 1 oz. of 10NA Creative Permenent Color with 3 oz. of the 30 vol. Oxidizing Emulsion. She hand painted her client’s ends with Decologic Level 9 + 20 Vol Oxidizing Emulsion and for the base tone, Abby used Smoothies 9.07/NV 1 oz. To 1.5 oz Activating Emulsion. For the mid-length and ends mixed ¼ oz.10.13/AG, ½ oz. Silver, Pearl, and ¼ oz Lavender + 2.5 oz. Light Activating Emulsion.  

Blonde look #3 : https://www.instagram.com/reel/CjsxsBYuY0x/?utm_source=ig_web_copy_link 

@hairbylauraelizabeth 

Stylist Laura used the milkshake clay lightener to balayage and 7B+8V in the GLOSS to lowlight.
To tone, she used 7BA in the 9 minutes colour to root melt and 10NV in Smoothies  on the ends 

fall-color-before-after

*before & after by @sabcatsim_hair

Fall Brunette hair color

There is nothing quite like deep, rich chocolate brown hair for the fall. Besides looking great, going darker for fall can be a great way to give damaged hair a bit of a boost. Color molecules from semi and demi permanent hair color work to fill in the gaps in hair strands, making it appear smoother and shinier. Here are a few milk_shake color favorites: 

Brunette# 1: https://www.instagram.com/p/CjoGqCSAtyA/?utm_source=ig_web_copy_link 

@sabcatsim_hair 

Sabcatsim used Creative Permanent color in 3.31/3GA + 10 Vol Oxidizing Emulsion.  

Brunette Look #2: https://www.instagram.com/p/CjbJJBmL_NY/?utm_source=ig_web_copy_link 

@colorme_nichole 

Nichole used Decologic Level 9 lightener + 40 Vol Oxidizing Emulsion and Creative color 7.44/CC (orange). 

Contact your local sales rep to get milk_shake color in your salon!

All, Hair Color
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Oct 03 2022

3 Ways that your salon can help fight child hunger


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Posted on October 3, 2022 by Justine Rivard

Imagine if you woke up tomorrow and lost your job. How would you take care of your home? Provide for your family? If the economic challenges of the past few years have taught us anything, it’s that anyone could be in that position, almost overnight. Sadly, this is the case for many American families. In fact, 1 in 6 children in the United States are living in poverty and more than 30% of families experience food insecurity. 

Access to good food is something that no one should ever be without, especially children. The food we eat plays an integral role in our overall health and wellness. This is one of the foundational beliefs that built milk_shake. Hair that is well-nourished is stronger, healthier and more beautiful.  

As a maker of haircare products that incorporate high-quality natural ingredients like milk proteins and fruit extracts, we take our connection to food seriously. This is why we have decided to partner with Feed the Children, one of the largest anti-hunger organizations in the world. Together, we hope to build towards a world in which no child goes to bed hungry.  

We have created limited Love the Children editions of our popular Moisture Plus products—including Moisture Plus shampoo, conditioner and whipped cream—anda portion of the proceeds from every sale will go directly to providing relief to vulnerable families.  

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Here’s how it works: 

For every Love the Children edition of Moisture Plus Shampoo, Conditioner, or Whipped Cream that is sold, $1 will go to Feed the Children. That $1 will equal $9 worth of food and essential supplies to families who need help. 

Feed the Children’s approach to ending hunger doesn’t just stop with providing food. This incredible organization also provides education, essential supplies (such as toiletries, laundry detergent, and other necessities) and even disaster relief to families who need help. This holistic approach to a growing epidemic ensures both short term relief and long-term change.  

Nourishing children today, in order to build stronger families tomorrow.  

We are honored to partner with this amazing organization and to do our part to help Feed the Children. Will you join us? 

love-children-mid-banner-2-pro

Here’s how your salon can get involved: 

  1. Stock & retail our special edition Moisture Plus Love Children Line 
  2. Fundraise at the front desk using our donation collector 
  3. Donate directly to Feed the Children via their website: https://www.feedthechildren.org 
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Sep 14 2022

5 reasons why the GLOSS is the best demi-permanent hair color


Categories: All, Education, Hair Color, | 0 Comment(s)

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Posted on September 14, 2022September 14, 2022 by Justine Rivard

There are many reasons why a salon would want to stock a good demi-permanent hair color. If you perform a lot of blonding services and need a good toner, or if maybe your clients are looking for soft, natural looking gray coverage. With a high-quality demi-permanent color, all of these things are possible. 

We developed the GLOSS—our acidic liquid demi-permanent hair color—to address all of these needs while also improving the overall health of your clients’ hair.  

Here are 5 things you need to know about using the GLOSS in your salon.  

1. It is an acidic hair color 

The GLOSS is an acidic liquid demi-permanent hair color, which means it has a pH level of less than 7 (6.7 to be exact). Applying the GLOSS actually helps to restore hair back to its natural, healthy baseline pH level of 4.5-5.5. By slowly closing the cuticle, the GLOSS also maintains vibrancy for longer (about 15-20 washes).  

2. It works as a hair treatment 

The GLOSS’s acidic pH level means that after application, it works to close and smooth the cuticle of the hair. The result is soft hair with a high-definition shine. Any client can receive a GLOSS hair treatment—with or without color. For clients looking to keep their natural shade, apply the GLOSS Neutral.  The Neutral shade delivers all of the shine-enhancing benefits, without depositing color. The GLOSS is an oil-based liquid color with unique hydrating properties.  

3. It is highly versatile 

The GLOSS comes in 36 intermixable shades, including our neutral shade meant for non-color hair treatments and also to soften existing shades. The GLOSS works with one acidic color activator (6 vol) creating a gel like consistency that is incredible easy to apply. In addition to delivering vibrant, true-to tone color, it also covers gray up to 50%. 

CHECK OUT OUR 6 NEW VIOLET GLOSS SHADES! >>> 

gloss-new-colors-post-image

4. It uses unique, natural ingredients with the latest technology 

The main active ingredient of the GLOSS is hyper-fermented prickly pear extract. This succulent fruit is known for its antioxidant properties and high vitamin and mineral content. Our unique extraction process ensures that no part of this amazing fruit is wasted. Other powerful ingredients in the GLOSS include sunflower oil, blueberry extract, and our amino acid complex.  

5. It is a powerful, but gentle hair color 

The GLOSS is an oil-based, liquid demi-permanent hair color that is ammonia-free. This ensures that the overall health and integrity of your clients’ hair is protected during and after their color treatment. Additionally, the use of our signature amino-acid complex—a unique blend of soy and wheat proteins—is a cruelty-free substitute for animal-based keratin.  

 View the technical manual and swatch book >>> 

Contact your local sales rep to order! Don’t Have one? Contact us!

All, Education, Hair Color
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Aug 23 2022

How to use milk_shake Creative Permanent Color


Categories: All, | 0 Comment(s)

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Posted on August 23, 2022August 23, 2022 by Justine Rivard

With milk_shake creative permanent colour, the possibilities are endless! By far our most popular color line, creative permanent colour provides the tools you need to express your artistic side while protecting the health of your clients’ hair. This long-lasting permanent color has a wide range of shades, spanning 18 different tonal families. Like all our color products, this color is designed to improve the condition of the hair, while delivering vibrant and multi-reflective tones. Creative permanent color is intended for use on all permanent color clients, including grey coverage.  

Guide Contents

  1. Mixing ratios & processing times
  2. Benefits of Creative Permanent Color
  3. Shade Guide & Tonal Families
  4. Creative Permanent Color Grey Coverage
  5. Clear & Neutral Use Guidelines
  6. Ordering Information

Mixing Ratios

 1-part Regular Tonal Series + 1.5 parts of Oxidizing emulsion 5 vol, 10 vol, 20 vol, 30 vol, 40 vol. 

Mixing Ratio for Highlifters & Clear 

 1-part Highlifters/Clear + 2 parts of 40 vol. Oxidizing emulsion) 

Processing Times: 

  • Darken/Tone: Combine with 5 volume minimum 20 minutes Lighten up to 1 level: Combine with 10 volume minimum 30 minutes 
  • Lighten 1-2 levels: Combine with 20 volume minimum 35 minutes 
  • Lighten 2-3 levels: Combine with 30 volume minimum 40 minutes 
  • Lighten 3-4 levels: Combine with 40 volume minimum 45 minutes 

Get the full technical manual HERE. 

Benefits

Creative permanent color is SLES, SLS & Paraben free. This cream-based color has a built-in protective UV filter to reduce color fading and a delightful honey-scent.  Creative color contains our signature milk proteins, which conditions hairs and work with existing keratin to strengthen and protect. Our unique formula also includes blueberry extract—a natural antioxidant, and natural honey to nourish, enhancing shine and softness. Sunflower oil works as a deep emollient, providing manageability, while our plant-based amino acid complex —derived from wheat and soy—restores and strengthens hair structure. 

Overall benefits: reduces frizz and static, increases softness and manageability. 

color-chart-visual

The Colors

View the entire swatchbook, HERE 

128 shades in 18 tonal series.  

  • /N-Natural: natural grey coverage with a slightly cooler tonality to counterbalance natural warmth 
  • .0/NN- More Natural: balanced primary colors for a neutral result. Intended for clients wanting stronger grey coverage. 
  • .01/NA: Cold Natural shades cover greys and give an instant neutral/cool shade. 
  • .1/A- Ash: with cooler blue or violet tones. Combats unwanted warm tones, from golden to gold/copper tones in hair. 
  • .BB/- Blue Black: deep black shade with blue pigments 
  • .11/AA- Matte: with cool green and blue tones. Combats excessive red/ orange tones, to create an intense ash effect. 
  • .13/AG- Beige: a combination of golden and ash tones, to create balanced tones for colour that requires cool tones, maintaining the shine of a golden shades; ideal for all blond levels. 
  • .3/G, .34/GC -Pure Gold strong golden tones. These should be used to create results with intense golden tones, to neutralize unwanted cool tones. 
  • .4/C, .43/CG- Copper: recommended for pre-color services or to temper cool tones.  
  • .5/M, .56/MR Mahogany: delicate red-violet/copper-violet tones. Add red and copper in small quantities to enhance their tone. 
  • .6/R, .66/RR, .666/RRR, .61/RA, .76/VR-Red: Vibrant, radiant color with intense red tones.  
  • .7/V, .77/VV- Violet: intense purple tones.  
  • .8/B, .84/BC, 86/BR, .87/BV, .88/BB- Wood: Moka- Cool /neutral browns with a violet chromatic scale that call to mind natural wood tones. 
  • .14/AC, .16/AR, .31/GA, .41/CA- Chocolate: a range of brown shades that goes from the deep intense tones of dark chocolate to the lighter hues of milk chocolate.  
  • .35/GM- Coffee: Deep tones with superior grey coverage. 
  • .431/CGA- Exotic: A perfect balance of golden copper tones that creates a series of warm browns.  
  • .14/AC, .15/AM, .16/AR, .313/GAG, .314/GAC, .413/CAG – Sensual Warms: mixes cool and warm tones to create vibrant tones. 
  •  Highlifters: Intended for use on virgin hair, level 5 or higher.  
  • Metallics: A defined grey undertone, intended for use on lightened hair. Can only be used with 5 vol or 10 vol. Oxidizing emulsion. 

creative-models-visual

Additional shades: 

  • Specials: a strong tone with no corresponding level. This tonal series will intensify the result of the desired shade.  
  • Clear: (Color Booster) A neutral formula that can be mixed with other shades to create ½ level to 1 level of additional lift or added directly to developer as a neutral lightener.  
  • Neutral: desaturates the intensity of any creative colour shade. Its special formula is pigment-free and has an alkaline base, its function is to dilute any creative colour shade. 

Grey coverage

  • 0%-30% grey -use target fashion shade 
  • 30%- 70% grey- use ¼ Natural or .0/NN, + ¾ Target Fashion Shade 
  • 70%- 100% grey-use ½ Natural (1 level darker) or .0/NN (Target level) + ½ Target Fashion Shade 

Pro Tips: 

  • 10 vol helps with grey coverage on fine to medium hair 
  • 20 vol helps with grey coverage on coarse or resistant hair 

Using Clear

Clear is a color booster that contains 3% ammonia. For grey coverag add 10% Clear to your formula example:  

30g color X 10% = 3g clear = 33g + 49 g oxidizing emulsion 

To Boost ½ level of lift: 

  • ¼ Clear + ¾ color, mixing ratio: 
  • 1 part color (regular tonal series) + 1.5 parts of oxidizing emulsion  
  • 1 part color ( highlifters series) + 2 parts of oxidizing emulsion 

 To Boost 1 level of lift: 

  • ½   Clear + ½ of your color mixing ratio: 
  • 1 part color (regular tonal series) + 1.5 parts of oxidizing emulsion  
  •  1 part color ( highlifters series) + 2 parts of oxidizing emulsion 
  •  When Using Clear solo for a soft lightening effect: 
  • Use 1 part Clear + 2 Parts of oxidizing emulsion 10, 20, 30 or 40 Vol

Using Neutral 

  • Creative permanent color neutral shade is a pigment desaturator that contains 1% ammonia.
  • Use as little as 10% Neutral + 90% regular tonal series/ metallic shades or for pastels shades use up to 90% Neutral + 10% regular tonal series/ metallic shades. 

creative-visual

Ordering Creative Permanent Color

Contact your local sales rep to learn more about getting Creative Permanent color in your salon. If there is not a milk_shake distributor in your area, call our customer service department at 973-396-2654 or login to our Pro shop>> 

 For technical questions about the color please contact the hotline at (973)-767-7878. 

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Aug 03 2022

How to become a milk_shake content creator


Categories: All, | 0 Comment(s)

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Posted on August 3, 2022August 9, 2022 by Justine Rivard

Are you ready to take our relationship to the next level?
We are putting together a digital dream team of content creators to help us spread the milk_shake love. We are seeking innovative colorists and stylists to help spread the word about how milk_shake products are the perfect match for salon pros. Milk_shake content creators will get exclusive access to new products before their official launch, in order to create informative, delightful content for our social community. 

In addition to helping us shape the way we communicate with our digital communities; content creators will also help to co-create the program itself. We want to work with you to shape a program that both supports salon professionals in growing their online presence and social media savvy while also helping us to spread the milk_shake love across the internet.

The milk_shake content creator team will be instrumental in helping us to shape our online communities, while also creating a program that benefits the creators themselves. 

Sound interesting? Read on.

(or if you’re already “in” you can APPLY HERE) 

Who are we looking for?

Salon professionals who currently use/carry milk_shake products and have a passion for creating online content.  

What do we want you to do?

As a milk_shake content creator, you will craft short videos for our online communities that are informative, inspirational, and/or just really, really, funny.
Specially we are looking for you to show off your best: 

  • before/afters
  • dramatic transformations
  • favorite upstyles
  • products tips & tricks 
  • salon humor & more! 

Where will this content live?

Mainly Instagram & Tik Tok, though we reserve the right to promote content across all of our digital media channels. milk_shake content creators will receive full credit and be tagged in the posts that they create. 

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Why would I want to become a milk_shake content creator? 

As far as swag goes, milk_shake content creators will receive exclusive product access, editorial exposure, and complimentary educational and PR opportunities.

Beyond that, you have the opportunity to help us shape a truly unique program.
milk_shake content creators are part of an on-going conversation that will continue to shape how we do business. We aim to host regular check-ins and roundtables, and continually invite your feedback and suggestions. You won’t just be applying to be part of a program, you’ll be helping to create it along the way.

What qualities are you looking for in a milk_shake content creator?

We take our commitment to the professional beauty industry seriously. If you want to join the team, you need to be a licensed salon professional. period. no exceptions. We aren’t interested in the size of your following as much as we are your skill set and personality.  

Here are a few key things we look for in applicants: 

  • Professional skill level 
  • Familiarity with our products 
  • Genuine enthusiasm for our products 
  • A sense of humor 
  • Willingness to try new things 

What is the application process?

If this sounds like the program for you, then let’s get you ready to apply! The application process consists of two parts:  

  • a short questionnaire 
  • a video that explains why you’d be a great milk_shake content creator.  

You’ll want to create your video ahead of time, so that you can attach it to your application. We review each application personally, and if our team feels that you’d be a good fit, we will be in touch! 
Ready to apply? Click here >>> 

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Apr 19 2022

Icy Blond Shampoo & Conditioner for Ultra Cool Blondes


Categories: milk_shake, | 0 Comment(s)

milk_shake Icy Blond
Posted on April 19, 2022 by Justine Rivard

We know that the right shade can bring out the best in a client’s features, and cool tones are often the answer. Keeping those shades true to tone is another story. While a good toner goes a long way in the chair, we know that at-home care is key. Natural undertones and environmental factors can make it difficult to keep our blondes, grey, and silvers cool.

Our best-selling Silver Shine products are known for keeping the brass out of cool blonde tones. But popular ultra icy platinum and silver shades require a little something extra. Our new Icy Blond shampoo & conditioner deposits violet pigment to counteract yellow tones in the hair with specific black pigment to create the delicate cool ash tones.

Icy Blond shampoo & conditioner imbues milk_shake®’s signature decadent, sensorial  experience. A dramatic galactic black color combines with a delicious grape scent to delight your guests – at the shampoo bowl, and beyond.

Icy Blond shampoo and conditioner

Why use a black shampoo & conditioner?

Icy Blond shampoo and conditioner provide a dramatic experience for your clients. While the black formula may invite surprise and delight, what they don’t see are the violet/black tones hard at work underneath.

Violet is directly opposite yellow on the color wheel. Icy Blond deposits these violet tones, effectively neutralizing any yellow or brassy undertones in lightened hair. The specific black pigment intensifies the cool ashy tones. Depending on the amount of yellow present, you can use this combo at multiple stages of the lightening service.

Beyond lightening, environmental factors like sun exposure and harsh cleansers can result in unwanted yellow brassy tones. You can use Icy Blond in the salon and send your clients home with a set to maintain the desired cool tones.

When can I use Icy Blond?

This powerful new shampoo and conditioner can be used both pre and post toning. It counter acts brassy tones and infuses clients’ hair with vital nutrients during the lightening process. When used after a lightening service, this black shampoo deposits a slight pigment, to provide an ideal base color for silvers, grey, platinum, and metallics. When used after lightening services, the pigments work to prolong toning effects, while counter acting brass.

Please Note: Clients should be advised that the effects of Icy Blond are intense, and the longer the product sits on hair —especially porous hair— the more intense the color effect will be. Generally, after a pre or post toning service application, Icy Blond shampoo and conditioner can be alternated with other, non-pigmented milk_shake haircare products.  

milk_shake Icy Blond before and after

milk_shake Icy Blond Professional Tips & Tricks:

  • The shampoo has a DOUBLE COLORING ACTION: Contains Violet/Black Pigments
  •  Violet pigment counteracts  yellow/brassy tones. The Specific Black pigment for toning or maintaining delicate ash tones
  • The conditioner -contains Specific Black pigment-to enhance or intensify ash tones.

PRE-TONING SERVICE OR POST-TONING SERVICE PROCESSING TIME:

▪ milk_shake® Icy Blond Shampoo – from 1 to 5 minutes

▪ milk_shake® Icy Blond Conditioner -from 5 to 20 minute

For coloring  technique featuring  milk_shake®  Decologic Black lightener and milk_shake® Icy Blond shampoo and conditioner for toning.

Login  to our YouTube  Channel: @milkshakehairpro, to learn the Marble Blonde Technique 

milk_shake Icy Blond ingredients

Active ingredients & Benefits

Because healthy hair is beautiful hair, we made sure that this new duo is more than just an intense brass-fighting machine. This powerhouse combo also contains highly beneficial active ingredients to promote hair health and vitality. Grapeseed oil acts as the basis of this nutrient-rich formula, protecting and hydrating hair with  emollient properties. This superfood adds softness to both the scalp and hair.

Integrity 41® complex works with quinoa proteins to provide superior color protection.This helps to keep colors fresher, for longer. Milk proteins and amino acids work together to fortify hair structure. This prevents breakage, while rice oil nourishes and conditions hair.

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Jan 12 2022

Hair care after hair color is part of the process


Categories: Hair Color, | 0 Comment(s)

Creative Permanent Color
Posted on January 12, 2022 by Justine Rivard

Hair color is arguably the best thing that has ever happened to the salon industry. It offers stylists a chance to stretch their creativity while demonstrating a valuable skill. Plus, it gives clients a chance to see themselves in a completely new way.

It can also be pretty hard on hair.

Even with the gentlest, most nourishing hair color, most color processes cause damage, it’s a fact of salon life. Add into that the constant stress of styling, and hot showers and your clients are probably sitting down with less than perfectly healthy hair to start. Without the right foundation, color processes can be compromised, and even worse, exacerbate pre-existing hair damage.

Luckily, there are ways to prevent this. By educating your clients on the importance of hair care, you can help them to better enjoy their hair color.  It’s time to talk to your clients’ about how they are caring for their hair when they are not in your chair.

Haircare before hair color

It’s no secret that healthy hair is beautiful hair, but did you also know that stronger hair takes color better? Performing an intensive repair and nourishing treatment one to two weeks before  a coloring service will increase tensile strength and help to balance porosity. This reduces the chances of breakage (in the case of high-lift lightening) and uneven color.

W’ve all had clients who want to make a major color transformation when their hair’s health is already compromised. In this case, recommend that they book an Integrity reconstruction or repair treatment before that big color service. Getting their hair in tip-top shape is a sure way to protect their color results.

For clients who don’t have that level of extensive damage, you can send them home with integrity nourishing muru muru butter pre-shampoo treatment, or integrity intensive treatment.

After color care products

Hair can be a little tender after an intense color process. While you can provide immediate triage at the shampoo bowl, it’s important that your clients keep up with maintenance at home. Directly after a color service, clients can use milk_shake color maintainer balm to both nourish their hair and protect color from fading, while adding softness.

To boost hydration, you may want to include an active yogurt mask. This mask is designed for hair that is mostly healthy and requires regular weekly maintenance. An extra application following a color process will help with that upkeep.

Clients with some existing damage, with a serious need for moisture would be better served by a milk_shake active milk mask. This deeply nourishing mask is perfect for clients with a typical amount of damage, experiencing some after color dryness.

Those with more extensive repairing needs should definitely be using milk_shake integrity. Send your most heavily damaged and dry client’s home with integrity nourishing muru muru butter to use before and after their service.

And everyone should go home with moisture plus lotion. These sweet little vials deliver an intense dose of hydration, which will restore shine and intensity to color. Clients can use this as a weekly treatment, to maintain optimal moisture levels, post color service.

For as much time and effort as we spend coaching clients towards their perfect shades, we should also be educating them on how to properly care for their hair color investment. One of the best ways to do this is to encourage a supportive care regimen both before and after their scheduled service.

Hair Color
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Dec 21 2021

Favorite Fall Haircolor Formulas from Educator Liz Cook


Categories: Hair Color, | 0 Comment(s)

Fall hair color ideas
Posted on December 21, 2021 by Justine Rivard

It’s that time of year again, the leaves start changing colors and so do the clients! This is our educator Liz Cook’s  (@coloredbyLiz) favorite time of year. Her trademark chocolate cake hair color technique is in high demand when the temperature’s start to dip and clients start trading in their summer blondes for something a bit cozier.

We’ve asked Liz to share the formulas behind some of her favorite fall hair color looks from this year, using milk_shake the GLOSS. The gloss is a low pH, ammonia-free liquid demi-permanent color that leaves hair in better condition than before it was colored. It’s the perfect way to custom-craft a unique color for your clients.

The Copper Lob

The Copper LobCopper is the perfect transition color for former beach blondes. Chock full of warmth, copper brings the feeling of fall without automatically “going dark.” This look weaves together copper, red and chocolate shades to create a lived-in look with a  shadow root. Liz recommends using the Gloss to recreate this multi-tonal autumn staple:

USE:

The GLOSS

Roots: 5.81

Mid-lengths: 6.4 / 7.8

Ends: 9.43 / 8N / 9.3

Big and Bold Fall Haircolor

Big & BoldFor the client who wants to make a statement with their fall transition. This fierce placement dances just on the right side of the line of daring. This look combines classic chocolate, with a bold punch of blonde. Liz custom crafted this color for her long-time client and recommends using the following formula to recreate the look:

USE:

The Gloss

Roots: 4N

Mid-Lengths: 7.8 / 8N / 6.1

Ends: 9.03 / 9.08

The Perfect Chocolate Brunette

The Perfect Chocolate BrunetteDark brown hair for fall is a rite of passage, a tradition for most clients that seems to mark the changing of the season. Many clients are sad to part with their summer blonde but are looking forward to the reduced maintenance that comes with taking their look down a few shades. Enter this dark-at-the-root, light on the bottom brunette. Not quite an ombre, this super blended look is perfect for clients who are looking to keep a little extra brightness around their face. This is also a great recommendation for clients looking to increase their time between visits a little. A slight change in color may keep them in the chair in the long run.

USE:

The GLOSS

Roots: 4N / 5.81

Mid-lengths: 7.8

Ends: 8N / 7.8

More Fall Haircolor Inspiration

fall colorsNo matter what your clients are requesting for their fall color transitions, Liz has a GLOSS formula recommendation. From icy platinum to warm caramel-apple, this is the perfect season to get creative!

USE:

Bronde: 9.08/ 9.3/ 9.83

Platinum: 10.81 / 10/11/ Neutral

Copper: 9.41 / 9.43 / 8N

Hair Color
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Nov 18 2021

Help your Clients Choose the Perfect Holiday Gifts


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Holiday Kits milk_shake
Posted on November 18, 2021 by Justine Rivard

It’s no secret that clients have a hard time buying hair products as gifts. Without an in-depth knowledge of their loved one’s hair type, texture and desired style it can be hard to know which products are a sure bet for a slam-dunk gift.

That’s where you come in.

To make holiday gift-buying a breeze, we’ve broken down the sales process into three easy steps. This approach allows you to guide our client toward the perfect gift for everyone on the list.

Gifts by budget

Most clients have a gift list that includes a wide variety of people close to them. It can be hard to find a smaller gift for neighbors, co-workers and acquaintances that feels luxurious, without breaking the bank.

Enter, our holiday minis. they say good things come in small packages and they were right. Our mini ornaments pack a serious punch, in a tiny, decorated package. Our top-3 sellers have been repackaged for the holidays and work on every hair type, making them the perfect stocking stuffer or sweet treat for your client’s second cousin, twice removed.

2021 Mini Holiday Ornaments:

  • Leave In : Our #1 best-selling leave-in conditioner for all hair types. Smells like actual heaven.
  • Whipped Cream: no rinse conditioning & protective creamy foam for all hair types.
  • Incredible Milk : A smaller size of our do-it-all leave-in spray for all hair types.

Who are they Buying for?

If your client is looking for a truly great product for someone that they love, but aren’t exactly sure what hair needs they have, direct them to one of our holiday special editions. These two powerhouse products work on every hair type, for a variety of looks. It’s the perfect way to truly treat someone, without risking offending them or mis-identifying their hair needs.

2021 Holiday Special editions:

  • milk_shake Lifestyling Amazing: our revolutionary styling spray that gives you super smooth, frizz free hair with a mirror-like shine that lasts through 2 washes
  • Incredible Milk: The name says it all. This 12-effect wonder moisturizes, improves manageability, and protects against frizz. Works on all hair types.          

Holiday Kits 2021

Gifts for Family Members & Close Friends

If your client is looking for something very special to put under the tree, you can help them choose the perfect gift set by asking a few qualifying questions.

Are they buying for a blonde or someone with grey or white hair?

  • Silver Shine DUO :Silver Shine Shampoo & Silver Shine Conditioner
  • Silver Shine TRIO: Silver Shine Shampoo, Conditioner & Whipped cream

Or someone with another color-treated shade?

  • Color Care DUO: Color Maintainer Shampoo & Conditioner
  • Color Care TRIO: Color Maintainer Shampoo, Conditioner, & Leave-in Conditioner

Are they buying for someone who has complained about dry hair or static?

  • Moisture Plus DUO: Moisture Plus Shampoo & Conditioner
  • Moisture Plus TRIO: Moisture Plus Shampoo, Conditioner, & Whipped Cream

Or someone with very fine hair who is always saying they wish they have more lift?

  • Volume Solution DUO: Volume Solution Shampoo &Conditioner

Is there someone on their list with very dry and /or damaged hair that could use some extra love?

  • Integrity TRIO: Integrity Shampoo, Conditioner & Incredible Milk Leave-in

As their trusted hair guru, you have the power to help your clients choose the perfect gifts for everyone on their list. This year, we’ve got you covered with some of our best-selling and fan favorite products all paired up, decorated,  and ready to give.

milk_shake
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Nov 03 2021

Using Product Sampling to increase your Business


Categories: Business, | 0 Comment(s)

sustainability 2
Posted on November 3, 2021 by Justine Rivard

Product sampling is one of the most effective ways to increase retail sales, hands down. Giving your clients the chance to try a product out at home makes it much more likely that they will purchase it in the future. Product sampling campaigns can be pricey, however, and that’s were sachets come in.

These tiny “micro-samples” are the perfect low-cost way to get new products in the hands of your customers. So, let’s look at why this approach works and how to put it to work, growing your retails sales

Why product sampling works

If you’ve ever used a milk_shake product, you’ll know that the smell alone is reason enough to want to use them all of the time. That’s actually one of the three pillars of the psychology behind product sampling campaigns. Offering clients, a sensorial experience—meaning inviting them to touch and smell the product—is one of the main drivers towards future purchase. Our haircare and styling products were designed to be enjoyable to use, so this strategy works perfectly!

The other two reasons that product sampling is so effective is risk aversion and reciprocity. Risk aversion points to the fact that offering a free product sample invites the client to experience the product at no cost to them. They literally have nothing to lose. There is no obligation for them, so they are more likely to give it a try.

Reciprocity refers to a handy bit of psychology that comes into play when this happens. While a client is under no actual obligation to purchase the product form you, they probably won’t feel that way. Human beings are conditioned to a reciprocal response. So, when someone gives you something or does something for you, you likely automatically feel obligated to “give back”. It works the same way with sampling.

The bottom line is that product sampling has been shown to increase purchasing both in the immediate and long-term. In fact, it’s been shown that 47% of people who try a product for the first time will go on to buy that product.

Make the most out of your sampling

There’s two parts to executing an effective product sampling strategy: in-salon and at-home.

During your appointments, you’ll want to select products that you can demonstrate with. For whichever products you plan on selling, allow your client to try it. A great method here is the “half-head” styling trick. If you are not familiar it basically means you demonstrate a product and technique on one side of your client’s hair and coach them as they style the second. This not only gives them a chance to try the product, it also gives them the confidence to use it on their own. Chances are you will make a sale on the spot.

The second part of a successful sampling campaign happens after the client leaves. If your client has not purchased the products that you used, go ahead and send them home with some samples, to encourage future purchase. If they have purchased the products that you used, include 2 or three samples of related products that you hope  they fall in love with. It’s the same approach that you see online, with “recommended products”, just in real life.

The key to making a future sale when sending samples home is to follow up. You can follow your own client communication guidelines here but keep it within 48 hours. A quick text, message, or email will not only show how invested you are in their experience but will also remind them about the product. Based on their response, you can either ask for the sale right then and there (and set the product aide for them) or adjust your recommendations for next time.

 milk_shake Sachet Product Samples

We have developed an easy way to get stated with product sampling in your salon. With 126 total sachets and an included display, the milk_shake sachet program keeps your product organized and on-hand in an eye-catching display.

sampling boxThis package includes 6 of each of the following products:

Incredible Milk, Volume Solution Shampoo, Volume Solution Conditioner, Moisture Plus Shampoo, Moisture Plus Conditioner, Sweet Camomile Shampoo, Sweet Camomile Conditioner, Color Maintainer Shampoo, Color Maintainer Conditioner, Deep Color Maintainer Balm, Energizing Blend Shampoo, Energizing Blend Conditioner, Normalizing Blend Shampoo, Purifying Blend Shampoo, integrity Nourishing Shampoo, integrity Nourishing Conditioner, integrity intensive Treatment, Active Milk Mask, Active Yogurt Mask, Silver Light Shampoo, Silver Conditioner.

Through our one-of-a-kind scents and amazing results, z. one concept products were made to fall in love with on the first try, making them perfect for sampling programs. Product sampling is a highly effective way to increase your product sales and sachets are a great first step.

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