We know that the right shade can bring out the best in a client’s features, and cool tones are often the answer. Keeping those shades true to tone is another story. While a good toner goes a long way in the chair, we know that at-home care is key. Natural undertones and environmental factors can make it difficult to keep our blondes, grey, and silvers cool.
Our best-selling Silver Shine products are known for keeping the brass out of cool blonde tones. But popular ultra icy platinum and silver shades require a little something extra. Our new Icy Blond shampoo & conditioner deposits violet pigment to counteract yellow tones in the hair with specific black pigment to create the delicate cool ash tones.
Icy Blond shampoo & conditioner imbues milk_shake®’s signature decadent, sensorial experience. A dramatic galactic black color combines with a delicious grape scent to delight your guests – at the shampoo bowl, and beyond.
Why use a black shampoo & conditioner?
Icy Blond shampoo and conditioner provide a dramatic experience for your clients. While the black formula may invite surprise and delight, what they don’t see are the violet/black tones hard at work underneath.
Violet is directly opposite yellow on the color wheel. Icy Blond deposits these violet tones, effectively neutralizing any yellow or brassy undertones in lightened hair. The specific black pigment intensifies the cool ashy tones. Depending on the amount of yellow present, you can use this combo at multiple stages of the lightening service.
Beyond lightening, environmental factors like sun exposure and harsh cleansers can result in unwanted yellow brassy tones. You can use Icy Blond in the salon and send your clients home with a set to maintain the desired cool tones.
When can I use Icy Blond?
This powerful new shampoo and conditioner can be used both pre and post toning. It counter acts brassy tones and infuses clients’ hair with vital nutrients during the lightening process. When used after a lightening service, this black shampoo deposits a slight pigment, to provide an ideal base color for silvers, grey, platinum, and metallics. When used after lightening services, the pigments work to prolong toning effects, while counter acting brass.
Please Note: Clients should be advised that the effects of Icy Blond are intense, and the longer the product sits on hair —especially porous hair— the more intense the color effect will be. Generally, after a pre or post toning service application, Icy Blond shampoo and conditioner can be alternated with other, non-pigmented milk_shake haircare products.
milk_shake Icy Blond Professional Tips & Tricks:
- The shampoo has a DOUBLE COLORING ACTION: Contains Violet/Black Pigments
- Violet pigment counteracts yellow/brassy tones. The Specific Black pigment for toning or maintaining delicate ash tones
- The conditioner -contains Specific Black pigment-to enhance or intensify ash tones.
PRE-TONING SERVICE OR POST-TONING SERVICE PROCESSING TIME:
▪ milk_shake® Icy Blond Shampoo – from 1 to 5 minutes
▪ milk_shake® Icy Blond Conditioner -from 5 to 20 minute
For coloring technique featuring milk_shake® Decologic Black lightener and milk_shake® Icy Blond shampoo and conditioner for toning.
Login to our YouTube Channel: @milkshakehairpro, to learn the Marble Blonde Technique
Active ingredients & Benefits
Because healthy hair is beautiful hair, we made sure that this new duo is more than just an intense brass-fighting machine. This powerhouse combo also contains highly beneficial active ingredients to promote hair health and vitality. Grapeseed oil acts as the basis of this nutrient-rich formula, protecting and hydrating hair with emollient properties. This superfood adds softness to both the scalp and hair.
Integrity 41® complex works with quinoa proteins to provide superior color protection.This helps to keep colors fresher, for longer. Milk proteins and amino acids work together to fortify hair structure. This prevents breakage, while rice oil nourishes and conditions hair.
