Oct 19 2021

Choosing the right Lifestyling Amazing product for your client

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Posted on October 19, 2021 by Justine Rivard

No matter how your clients prefer to style their hair, it should always look amazing, right? While everyone wants soft, shiny, easy to manage hair, those with natural texture have a different set of needs. This is why we have developed two Amazing products in our milk_shake Lifestyling range: Amazing curls and waves for wavy and curly styles and our original Lifestyling Amazing, designed for straight styles.

Let’s go over how these two products work for different hair types . We will also cover how to choose the right formula for your client’s hair.

What makes it so Amazing?

No matter which look your client is after—wavy, curly or straight—both Lifestyling Amazing formulas deliver key, incredible benefits. Namely, both formulas remove frizz, protect hair from humidity, reduce drying time, and deliver a high voltage shine. Both Amazing formulas also protect hair color from fading and leave your hair silky with no residue.

Additionally, Amazing last through two shampoos, meaning their style stays fresher for longer. Amazing Curls & Waves is applied every time the hair has been shampooed.

What’s the difference?

Lifestyling Amazing was developed to combine the benefits of a hair treatment, with the properties of a high-powered styler. We took all of the best qualities of our leave-in treatments and smoothing products and combined them into one, easy to use spray. The result is a single product that prepares and protects hair for straight, smooth styles. This formula is heat activated, so use it with blow dryer or flat iron for best results.

We created Lifestyling Amazing Curls and Waves so that that all hair types could enjoy the benefits of our wildly popular original formula. This product creates definition and bounce, while maintaining the signature frizz-free effect. The results is a single curly hair care product that does the job of three. Lifestyling Amazing Curls and Waves activates upon application. For a natural look apply on damp hair then air dry. To add volume to wavy or to create bouncy curls use a diffuser. For added definition on dry hair use a wand or curling iron.

Whether your client is typically the smooth and sleek type or prefer their daily styles with a little more texture, Lifestyling Amazing is guaranteed to make their styling life easier. When in doubt, you can always send them home with both!

Oct 19 2021

Treat your clients to a Color Sorbet service

Categories: Hair Color, | 0 Comment(s)

Posted on October 19, 2021 by Justine Rivard

What is the main difference between someone using a box dye at home versus getting a professional color service at the salon? Well ok quality, expertise, end result….but more importantly, the feeling of being taken care of, pampered, and catered to. So much about a client’s visit to the salon isn’t so much about the services that they are receiving as it is about the experience.

How you conduct your services is just as important and the services themselves. Sometimes adding a little treat can be the small thing that brightens a client’s day, or makes you stand out from the crowd. Using milk_shake color sorbet services are designed to do just that.

What is a color sorbet service?

The color sorbet service is the sweetest way to end any salon visit. By combining the hydrating and conditioning effects of our best-selling Whipped Cream leave-ins with temporary color in a range of 12 different shades, we’ve created the perfect in-salon treat.

You can perform a color sorbet treatment at the end of any in-salon service. This additional treatment adds shine to blow-outs and intensifies the impact of a new color transformation. You can even use one of our color whipped creams to allow your platinum, white or very light blonde clients a chance to “test-drive” a new color for a while. Color whipped creams deposit temporary color, in addition to its hair healthy benefits.

How to perform a color sorbet service

Select one of the 12 available color whipped cream shades, that is most appropriate for your client.
Using a branded color sorbet cup, fill it with your selected shade of colored whipped cream by holding the can upside down and dispensing.
Twirl the cup in a circular motion, to create swirled, sundae-like effect.
Be sure to do this in front of your guest, as the scent of the product is sure to enhance their delight.

How it builds your business

The beauty of the color sorbet service doesn’t stop at the delightful experience for your clients. The additional service can also help you increase your ticket price and your retail sales. Much like a glazing service, adding a color sorbet to an in-salon service will increase the overall cost of your client’s visit.

Additionally, you can help your clients maintain the effects by sending them home with a color whipped cream in their chosen shade.

Demonstrate how to apply the color whipped cream through the color sorbet service, and then encourage them to try it in their own at home. It’s a win-win-win.

Oct 13 2021

Are You using Facebook to build your Salon Business?

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Posted on October 13, 2021 by Justine Rivard

Incorporating social media into your business building strategy can sometimes feel a bit like herding cats. There are so many different platforms and each has their own set of rules. While it’s helpful to understand the pros and cons of each, and how they can work for your business, today we are going to focus on one of the OG social media platforms: Facebook.

While at may have started off as a way for coeds to stay connected on campus, Facebook has evolved into an internet juggernaut. These days it works particularly well for reaching a specific audience, in a specific area. With tools like pages and groups, you can leverage Facebook’s algorithms to attract more clients to your chair.

Who You Are Talking to

Social media platforms are basically just digital meeting places. Each platform has it’s own unique style that caters particularly well to a specific audience. When Facebook initially launched back in 2004, its users were all university students. Now, more than a decade later, that audience has grown up. This makes Facebook a great place for attracting 35-54 year olds, particularly women. For salon professionals, this demographic generally makes up a substantial percentage of your clientele.

Facebook groups can work really well for getting even more specific with who you are reaching. There are groups and pages for specific towns and neighborhoods, which can be really useful for attracting new clients in your area.

When to Post to Facebook

Social media algorithms dictate what is shown, when and to whom and they can be really tricky to navigate. That being said, it’s not so much about how often you post as it is about posting high quality content that will get you a lot of engagement. We will get to that in just a moment, but the main takeaway here is: less is more.

It’s recommended that you only post on Facebook once per day, in order to stay relevant and show up in your followers feeds. On your business page, this will be people who “like” your page. You may want to play around with different times of day to post, but a great starting point is between 8a-12p. Facebook shows the highest user activity across the board around these times. That being said, your audience’s active times may vary a bit from the norm, so be sure to test out different times on different days to see when you get the most response.

What to Post to Your Page

In general, you will want to post examples of your work, with a healthy mix of other information thrown in. Obvious topics like specials and promotions are useful to share with your audience, but so are tips and tricks, beauty advice and a healthy dose of humor every now and again.

A lot of businesses spend hours strategizing their social media calendars and content, but at the end of the day, you’ll get the best response by being authentic. Try to imagine an ongoing conversation that you could have with a client and plan your social media posts that way. You’ll keep your current clients engaged and also attract new ones that are like-minded.

You don’t have to pour tons of time into creating a social media plan that works well for your business, if you take the time to learn how each channel works best and who it works best for. Facebook is one of the easiest platforms to learn, and one of the most effectively for salon pros, since it speaks directly to a prime audience for our industry. It’s time to dive in and start connecting!

Oct 08 2021

5 New Shades for Creating Cool Blondes and Brunettes

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Posted on October 8, 2021 by Justine Rivard

Cool blonds and brunettes are all the rage right now, which used to mean multiple steps during the color process. First, you’d have the lift and then deposit and follow it all up with a good, reliable toner to neutralize any brass. Without new expanded creative permanent colour line, you can get the coolest results, in less time.

If you’ve ever wanted to take your warmer under toned clients into the cooler shades, now is your chance. We’ve developed 5 new shades to expand our natural series of creative permanent color, giving you all of the freedom to express your creativity without limits.

Our New Shades

We’ve expanded our full range of creative permanent colors to include 5 new cold natural shades designed for hair with warm undertones. These new shades complete the naturals and more natural series and include some of the most requested colors in the salon:

Natural Ash Medium Brown (4.01/4NA)

Natural Ash Light Brown (5.01/5NA)

Natural Ash Dark Blond (6.01/6NA)

Natural Ash Medium Blonde (7.01/7NA)

Natural Ash Light Blond (8.01/8NA)

Our cold naturals provide maximum grey coverage without the need for additional ash tones, so you can achieve the same look with less product. Cold naturals counterpose unwanted warm undertones during the lifting phase. When used in combination with other cool shades, they enhance the effect, providing a stronger cool result.

About milk_shake creative permanent colour

Our full range of permanent creative color is divides into 18 tonal series, a high-lift ultra-blonde series and a neutral (clear). It is specially formulated with an innovative amino acid complex that protects and restores the integrity of the hair. With ingredients like:

natural honey: soothing and conditioning properties for scalp and hair

sunflower oil: provides manageability and emollient action

blueberry extract: hydrating and nourishing properties

milk proteins: for powerful conditioning

Creative permanent color delivers exceptional color results with added healthy benefits. Our natural ingredients also lend themselves to a sweet, honey scent which is sure to enhance your clients experience during their color service.

Sep 24 2021

3 Steps to Start Building a Social Media Plan that Works

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Posted on September 24, 2021 by Justine Rivard

These days it seems like creating a social media plan for any business just means doing a whole lot of everything. You need to be making fun, engaging, educational, valuable, relatable content while also remaining really approachable, inspiring and above all, totally authentic.

That all sounds exhausting.

When it really comes down to it, the best social media plan is the one that works best for your business. Your plan will likely look different from anyone else’s and you probably won’t have to do EVERYTHING, all of the time.

By identifying some key goals and unique aspects of your business you can build a social media plan that works smarter, not harder.

1. Know Your Goals

Not all social media channels were created equal. Some platforms are better at connecting, while others are best for selling. Which ones you decide to invest your time and money into depend largely on what you would like to achieve.

Are you looking to grow your clientele? Maybe you’re doing fine with how many clients you have, but you’d like to keep them happy and connected? Perhaps you are more interested in selling more retail products?

Facebook and Instagram are both geared towards growing communities, and integrating e-commerce. Since beauty services are so visual, many stylists flock to Instagram. However, the locally based groups on Facebook can be a great place to find new customers and get your name out in the community. Neither is better than the other, they are just good for different things.

@coloredbyliz is a wonderful follow for education and inspiration on Instagram. This account has a great mix of content that works really well on this particular platform.

Main takeaway: Try to identify 1 or two main goals and choose the platform that is best suited to helping you achieve that goal.

2. Know Your Audience

You may feel like you know your clients on an individual level, but how often do you think of them as a group? While they may have a lot of unique qualities among them, all of your clients have at least one thing in common: you. There is a likely a similar aesthetic, style, or even shared value that is common to all of you.

Why does this matter? Because identifying some key unifying factors among your current clientele can help you create content to engage them. This approach will also go a long way to attracting new, like-minded people to your chair.

If you’re having a hard time coming up with similar or unifying traits on your own, you can always take notes! Jot down a few key points from conversations that you have with your clients during their appointments and soon enough you’ll likely notice some patterns. Bonus, if you start asking about their social media habits (what they like, who they follow, etc) you may pick up a few good ideas!

Main takeaway: Use your existing clientele to help you build an online presence that will resonate with current and future clients.

3. Know your Strengths

This is a big one and probably the hardest to tackle. Playing to your strengths is just good life advice and it is no different on social media. Start with your business strengths. Are you great at blond balayage? Maybe you’re the master of the angled bob or layered shag? Or are updos more your thing? Try to pinpoint a few main strengths to not only decide what to share on your profile, but also to begin building your hashtag and keyword library.

Not only will this help you show off your skills in the best light, but also to the audience who is specifically looking for someone of your talents. A great example of this is @shanaelissestudio, an Orlando-based independent stylist who knows how to show her serious blonding skills .

Next, start to think about your personal strengths. This is to help you narrow down the types of content you are going to be most successful at posting. Are you comfortable on camera? or do you prefer to let your work do the talking? Maybe your conversations skills are what set you apart. There are so many different ways to be present on social media that knowing what you are comfortable with is the best place to start.

Main takeaway: Start with what you know and are comfortable with and commit to growing from there.

Social media gets a bad rep for perpetuating stereotypes and promoting hustle culture. When it comes to creating an online presence for your business, you can be as involved as you want to be. The main goal of developing your business’s social media plan is to put it to work for you. There is no one right way to be here, just be honest with yourself and you will create the right online presence for you and your business.

Sep 24 2021

The Easiest Way to Get Started Using Instagram for Your Salon

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Posted on September 24, 2021 by Justine Rivard

Using Instagram to grow your business can be a double-edged sword. On one hand, it’s great for self-promotion and inspiration, but on the other, it can be really distracting. How many times have you meant to “just post one thing” and gotten caught in the vortex of mindless scrolling and hashtag hunting?

Here, we will take look at a few tips and tricks for developing an effective and efficient Instagram practice for your beauty business. Specifically, we want to look at how to reach your desired audience and what you’ll want to post, to get the right message across.

When to Post

How many posts you publish in a day and when you post them are two often overlooked parts of an Instagram strategy. Most people tend to think that the more you post, the higher your chances are for reaching more people. This is NOT the case. Two things work against you here:

Follower fatigue
The almighty algorithm.

Firstly, social media has become the digital equivalent of fast fashion. Content is constantly being churned out, and very little of it is actually useful or meaningful. Chances are by the time your followers are seeing your content, they’ve already been barraged by lots of other accounts.

It may sound counter intuitive, but posting less, is often more. This allows you to focus on creating quality content and gives your followers a chance to anticipate what you will post next. While generally the best times to post are around 11am, try testing out a few different posting times to see when your audience is most active.

Main takeaway: The sweet spot for Instagram posts is generally 1 post per day, definitely not more than 2. Plan your posts around your audiences most active times.

What to Post

A mix of content types is best but keep it simple and focused your message. Regardless of if you are posting videos, photos of your work or retail products, or graphics meant to inspire or start a conversation, keep it centered on what your business is all about.

What do we mean by this? Experimenting with different content formats is great, jumping on every latest social media trend is not. It’s important to keep in mind why your followers are with you and what they are looking for. Chances are it’s mostly beauty advice and product recommendations, so don’t be afraid to stick to that message.

If your salon is also has a secondary focus—say on sustainability, overall wellness and/or community involvement, it is more than ok to include content that speaks to those aspects of your brand as well. Just remember to keep quality at the forefront.

Main takeaway: before creating a post, ask yourself “How does this benefit my audience? How does it contribute to my business?” If you have an easy answer to those questions, proceed. If not, do not pass Go, do not collect $200 ;) Head on back to the drawing board.

Hashtag 101

Love them or hate them, hashtags are key to any effective Instagram strategy. Knowing how many hashtags and which ones to use is one of the best ways to get your name out there. There are two key things to keep in mind when working with hashtags:

Research
Placement

Starting with research, keeping a log of hashtags that you use will make your life 1000x easier. While you can/should include broad-reaching tags like “#haircare” or “#haircolor” , etc. you will be completing with thousand or even millions of other posts to be seen. This is why a mix of broad and specific tags is the best approach.

If you’re unsure of where to begin looking for more pointed hashtags to use, a great place to start is with other accounts that you follow for inspiration. Even if they are a direct competitor, you will get some good intel on how to reach your desired audience.

When it comes to hashtag placement, no one, and we mean no one wants to see a bunch of hashtags cluttering up your caption. The more polite approach is to create a comment after posting, with all of the relevant hashtags included.

Main takeaway: Aim for a mix of popular and highly targeted hashtags on your Instagram posts. The magic number is 10-12, and please, please please, don’t put them in your main caption.

When starting out with social media, try to be patient. It takes time and tinkering to find the right audience, and no one gets it right off the bat. Instagram is an ever-changing landscape and a bit of a wild west show, so take a few deep breaths before diving it. It is possible to use this platform effectively, helping you to build your business, one post at a time.

Sep 24 2021

4 Quick Tips for Cutting and Styling Wavy Hair

Categories: Hair Fashion, | 0 Comment(s)

Posted on September 24, 2021 by Justine Rivard

Helping clients embrace their natural hair texture is practically painless when they have naturally wavy hair. Waves give hair a little something extra, while being slightly less fragile than more tightly coiled curls. As an added bonus, this versatile hair type generally requires the least amount of daily maintenance.

As with all types of curly textures, the number one complaint for wavy hair is frizz and product weigh down. The good news is both of these issues are easily resolved with the right cut and by using milk_shake Lifestyling Amazing Curls & Waves. Read on for our top tips for perfecting wavy hair cuts and styles.

1. Know Your Client’s Wants & Texture

First things first, let’s take a good long look at your client’s texture and curl pattern. Typically, we think of wavy clients as having a Type 2 curl pattern, but as we all know, most textured clients have a mix of 2-3 curl types. Get your clients hair good and wet and see what curl pattern type is the most prevalent.

Before settling on a final style, it’s a good idea to see how your client plans to wear their wavy hair. This will help to determine the overall length of the cut and amount of layers.

In general, the more layers you create, the more waves you will coax out. However, this could be problematic for clients that need to keep their hair back and out of their face. Just because a client can have gorgeous, bouncy waves, doesn’t necessarily mean that they should. Just like with any good consolation, it’s important to make sure that the style you create will work for the individual client.

2. The Wet vs. Dry Debate

This is a hot-button issue in the curl community. Some stylists swear by cutting curls dry, due to shrinkage. Others would rather lay down their shears for good, than touch a curl that wasn’t sopping wet. Where you land on this debate should be at least partially determined by your client’s curl texture.

For wavy hair clients, it’s generally easier to see the curl pattern on wet hair. You also minimize the risk of damage; on the off chance your shears are less than razor sharp. Keep in mind, however, that no matter how you cut wavy hair it will always look shorter, due to curl retention.

3. Save the “S”

There are a few golden rules when it comes to dealing with textured hair and one of the biggest ones is never, ever, cut into the “S”. Most wavy hair curls in a “S” pattern (as opposed to the tighter “z” of kinky, coiled hair) and it’s important to pay close attention to where that shape starts and stops.

If you cut into the middle of a wave, you are going to get some funky pieces that just don’t lay right. If you cut, too much into the “s”pattern, the overall shape of the cut could be compromised.

4. Wavy Hair Loves Frizz

As a general rule, when styling wavy hair, you want to touch it as little as possible. This will prevent the cuticle from being roughed up, encouraging frizz. Of course, by encouraging a high moisture care routine (complete with a great leave-in conditioner) will make all of the difference in the world.

For a truly simple, one-step approach to preserving gorgeous waves, use Lifestyling Amazing Curls and Waves. This fine-mist spray coats each strand of hair, protecting the to curl and eliminating frizz. What’s even better is that this miracle wavy hair product protects color from fading and doesn’t weigh hair down. This will keep your client’s wavy hair vibrant and bouncy.

Sep 24 2021

Beauty is Love: Help up support children around the world

Categories: Health, milk_shake, | 0 Comment(s)

Posted on September 24, 2021September 24, 2021 by Justine Rivard

This fall, to support our global community through giving, sales of limited edition releases of our best-selling products will directly support global children’s health initiatives. Special editions of leave-in conditioner, incredible milk, and whipped cream will feature original artwork by an Italian artist with a passion for philanthropic work.

Having a positive impact on our global community is at the heart of what we do and children are the heart of that community. To invest in the health and well-being of children is to invest in the health and well-being of our global future. These values drove our decision to focus our efforts on supporting children’s heath initiatives, as part of our global charitable work.

Milan-based artist Gregorio Mancino—artistically known as GREG—creates work that brings joy to the spaces that need it most. Designed to remind vulnerable populations that they are loved, he creates large scale paintings of brightly colored hearts in hospitals, schools, prisons, and retirement homes. GREG’s work is mostly donated to charitable organizations, as his main hope is to:

“Bring a smile to the world with my art.”

[embedyt] https://www.youtube.com/watch?v=dSDnm4Jff74[/embedyt]

The artist is particularly concerned with the treatment of children, making it his personal mission to see that sick children around the world are treated in the best way possible.

Featuring GREG’s art as the symbol of this endeavor was a natural choice, as the spirit of his work so perfectly captures the joy of giving and a global community united by love.

Sales of our special edition leave-in conditioner, whipped cram and incredible milk will support Children’s Miracle Network Hospitals, a well-known organization whose mission is to save and improve the lives of as many children as possible. This well-known organization provides high quality medical care to children in need., treating more than 20,000 children per day. milk_shake North America pledges to donate $25,000 to Children’s Miracle Network, through the proceeds from this limited edition campaign.

Our family of salons can help to support this worthy cause by encouraging their clients to donate simply through purchasing of their favorite products. Proceeds from every sale of the limited edition leave-in conditioner, whipped cream and incredible milk will go directly to the organizations, who are devoted to making a real difference in the lives of children around the world.

Aug 25 2021

Tips for Staying Creative & Avoiding Burnout

Categories: Health, | 1 Comment(s)

Posted on August 25, 2021August 25, 2021 by Justine Rivard

While doing what you love may sound like a dream job, being creative for a living is hard work. Salon professionals have an added responsibility because you are responsible for being creative for someone else, in order to bring their vision to life. It gets tricky trying to balance caring for your creative process, while also doing what you have to keep the lights on.

Most clients tend to have a fixed idea of what they want. This is typically influenced by seeing a style that someone else has, liking it, and wanting to recreate it for themselves. Unfortunately, this leads to a lot more “copy work” and a lot less creative expression. Staying creative in the midst of performing the same artistic tasks over and over again is a huge challenge.

Maintaining creative inspiration will look a little different for everyone. However, there are some basic fundamentals that apply to us all. In order to understand how to properly care for our creative process, let’s start with understanding how it works.

What is Creativity?

Creativity is not really a personally trait, despite what most people think. It is actually a mental process. Everyone has the ability for creative thought. How we use it more or less depending on how our individual minds work and the situation calls for. Creative thought is really the integration of memories in an unexpected way.

One way to think of it is that our imagination is like an architect—it what allows us to envision something new. Meanwhile, our creative process is more like a general contractor that allows us to bring that vision to life. Keeping the lines of communication open between the two is what keeps creative inspiration flowing.

What impacts Creative Thought?

Our ability to think creativity is impacted by a lot of different factors, but one of the most important is attention. If our attention is on too many different things at once, our brains are not able to do the “deep work” of integration required for the creative process. This is the root of the problem for a lot of creative professionals.

While most professions typically focus on the advancement of technical or interpersonal skills, creatives have a little more on their plate. Professional creatives have the added responsibilities of continuously honing artistic skills and also staying inspired. Not to mention that most creatives work on a freelance basis, so there are also business responsibilities to handle and social skills to develop.

Having so many “tabs” open mentally actually hinders the creative process, making it harder for you to do your job.

Self-Care for Creatives

As a creative professional, your livelihood depends on your ability to envision something new and bring it to life. This process depends on maintaining a healthy, balanced mental and emotional state. Having a solid, well-rounded self-care routine is absolutely essential for creatives. This routine should include the hard stuff, like taking care of your day-to-day responsibilities, physical and mental health, with a healthy dose of fun mixed in.

Some of you may roll your eyes at the idea of incorporating fun into your daily routine—after all, who has time for that??? If you have a business to run, bills to pay, and a home and family to take care of, there is probably not a lot left over for “fun”.

So, let’s try a different word, let’s think of it as “creative cross pollination.” Creative thought happens when we combine thoughts in a new and unexpected way, which we do best when we feel safe and comfortable enough to get curious and explore. In short, when we play.

Doing something that you enjoy as an artistic expression may seem like it’s taking time away from your work, but really you are supporting your creative process by giving your mind a chance to explore new things. This will directly translate to your wok becoming more expressive and expansive than if you would have spent that same time perfecting your balayage technique.

Choosing to do the work you love is about much more than having a fulfilling career. It’s about learning how to incorporate your work into your lifestyle in a holistic, healthy way. As a creative professional, your livelihood is directly tied to your mental and emotional wellness. So, while you are busy thinking of way to best take care of your clients, don’t forget to take some time out for yourself and your creative process.

Aug 17 2021

Why should we care about sustainable product packaging?

Categories: Sustainability, | 0 Comment(s)

Posted on August 17, 2021 by Justine Rivard

When it comes to sustainable packaging, you’ll see a lot of different terms being thrown around. “eco-friendly”, “recyclable”, and “compostable” are just a few of the ways that packaging can be labeled in order to be considered sustainable. But what do all of these terms mean, and in the grand scheme of things, does it really matter?

Let’s discuss.

The impact of packaging

Let’s tackle the big question the elephant in the room: is sustainable packaging really a path towards a healthier planet or is a marketing trend employed by companies looking to attract eco-conscious consumers?

There’s no easy answer to this one and we can only speak to our own motivations as an eco-aware brand. Here’s what we know:

In the U.S. alone, packaging waste accounts for nearly one-third of all waste that ends up in landfills, which equates to roughly 34.5 million tons. That’s just in the U.S. and that’s only accounting for what ends up in landfills.

Plenty of packaging ends up in areas that it is not meant to.

The Great Pacific Garbage Patch, for example is made up of more than 80,000 tons of plastic that has made its way to the ocean. That doesn’t sound like much in comparison the U.S. landfill numbers, but it equates to about 1.8 trillion pieces of garbage, or 250 pieces for each human on Earth.

This waste has a massive negative impact on our planet, contributing to everything from global warming to mass species extinction and coral reef bleaching. When you think about it from a global perspective, the type of bottle that your shampoo comes in matters a whole lot.

What can we do?

We are a global beauty company that sells millions of products every year. Since sustainability is a core value of our brand, we have to hold ourselves accountable for the impact that can have on our planet. This is why we opt for eco-friendly packaging, wherever possible. Most of our bottles and tubes are made from recycled materials, which helps keep plastic out of landfills (and oceans!).

We are also experimenting with new, innovative packaging methods. Like our reusable K-respect bottles. Taking a cue from the world of “bring-your-own-container” bulk shopping, we developed this packaging solution to use 35% less plastic than our typical bottles.

While one little shampoo bottle may not seem like enough to make a difference, multiply that by a few million and suddenly we are having a global impact on reducing pollution.

Different types of sustainable packaging

The world of eco-conscious packaging is surprisingly complicated. While the shelf life of the packaging material–meaning where it will ultimately end up once it’s been disposed of and how long it will be there—is definitely the first place to start, there are other considerations that are just as important.

For example, what went into making the packaging? Some packing requires materials and processes to create that rely heavily on fossil fuels. Consumption of fossil fuels has been linked to higher greenhouse gas emissions and rising global temperatures. Not to mention increased water and air pollution.

Using mostly recyclable materials can help keep packaging waste out of landfills and cut down on fossil fuel usage, by remaking the raw materials into a new product. While this approach and process isn’t perfect, it is an important step in the fight against pollution.

The global fight against pollution and climate change isn’t going to be won through shampoo alone. However, as an eco-aware brand we are committed to doing our part to effect change and spread awareness. Together with you, our family of eco-conscious beauty professionals and your clients, we are a formidable force in developing and encouraging sustainable practices.