Jul 30 2020

Create braids and knots for any style and occasion.

Categories: All, Hair Fashion, milk_shake, | 0 Comment(s)

Posted on July 30, 2020October 2, 2020 by Sumru Mizrahi

IT’S BRAID MANIA!

milk_shake® BRAIDERS has landed, a community of hairstylists who create braids and knots for every style and occasion.

Braids are always trendy, and the more sophisticated versions look like real works of art. There are many types of braid: crown braids, Afro braids, braids that move sinuously creating patterns around the head, and the very trendy fishtail braid, as well as the timeless French braid. Some braids, the more complex or original ones, aren’t easy to do, as a certain dexterity and professionalism is needed, a talent that only a real braider can have.

milk_shake® BRAIDERS was created for this very reason, a salon inspired by the vibrant rhythm of a concept bar with a menu to select braided styles, from the most unique and elegant, to the more simple and complex. Select the look you prefer and check how much time your braider will need to create it, which usually varies from 15 to 35 minutes.

SELECTED ACTIVE INGREDIENTS

All of the active ingredients from the milk_shake® lifestyling braids range have been selected for their targeted action and long-lasting effect on the appearance of the hair to give specific shaping performance for each style, with a treating action and a result that is full of life and shine, brought to you by nature.

grease – braid defining wax

Gives a touch of shine and is ideal to create perfect separations, braids and knots.

Use: apply to dry hair and style.

cream – braid styling cream

A light and flexible cream, ideal for creating braids and knots.

Use: apply to damp or dry hair, then proceed with the creation of the braid. For greater definition, apply a small quantity of product to the fingertips before braiding.

lotion – braid defining lotion

A light and flexible lotion for the hair that is perfect for creating

braids and knots.

Use: apply to damp or dry hair, then proceed with the creation of the braid. For greater definition, apply a small quantity of product to the fingertips before braiding.

milk_shake® BRAIDERS is unmissable for all those fashionistas who want an express hairstyle: no shampoo needed, just creative updos that can be worn for days.

THE SECRET IS TO TRUST THE DEXTERITY OF A BRAIDER

AND THE QUALITY OF milk_shake® PRODUCTS

Jul 28 2020

New Smoothies Nuances: Cold Blondie

Categories: All, Hair Collections, Hair Color, Health, | 0 Comment(s)

Posted on July 28, 2020August 11, 2020 by Sumru Mizrahi

Introducing the new smoothies nuances: Cold Blondie

Ultra-lightening or lifting products almost always reveal a prevalence of warm tones. Consequences: the final result is brassy or yellow/orange. A long-lasting solution is needed to control these unwanted residual tones.

COLD BLONDIE

8 SHADES FOR PERFECT BLONDS,

THE BEST SOLUTION FOR UNWANTED RESIDUAL TONES

COLD BLONDIE IS A NEW RANGE OF SHADES DEDICATED TO BLOND HAIR, ULTRA-LIFTED OR LIGHTENED HAIR OR COMPLETELY WHITE HAIR.

APPLICATION

LIFTED/LIGHTENED HAIR

1) After having completed the lifting/lightening service, cleanse the hair using milk_shake® deep cleansing.

2) Pre-dry the hair 50%.

3) Mix the chosen shade.

4) Apply to the roots, lengths and ends. Leave in (up to 20 minutes with milk_shake® smoothies light activating emulsion; up to 30 minutes with milk_shake® smoothies activating emulsion).

5) Rinse, cleanse and condition using milk_shake® colour specifics products.

WHITE HAIR (100%)

1) Analyze the hair thoroughly to verify the natural level of the hair/percentage of greys/white hair.

BEWARE: should there be any percentage of naturally pigmented hair, an even color result cannot be guaranteed.

2) Choose the most suitable shade.

3) If the hair is dirty or has styling residue, cleanse the hair using milk_shake® deep cleansing.

4) Pre-dry the hair 50%.

5) Mix the chosen shade.

6) Leave in (up to 30 minutes with milk_shake® smoothies activating emulsion or milk_shake® smoothies intensive activating emulsion).

7) Rinse, cleanse and condition using milk_shake® colour specifics products.

Jun 11 2020

Product and Ingredient Related Frequently Asked Questions

Categories: All, | 0 Comment(s)

Posted on June 11, 2020August 11, 2020 by Sumru Mizrahi

z.one concept™

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Product and Ingredient Related Frequently Asked Questions

Are z.one concept™ products safe?

Yes, all z.one concept™ cosmetic products are safe. Safety and the safeguarding of the health of consumers is guaranteed by respecting EU regulation 1223/2009 and the main international legislations that give a series of rules and limitations based on solid scientific principles. In particular, having been developed respecting European regulations, our cosmetics are scrutinized by professional safety checks and experts who personally evaluate the ingredients, the finished product and the function of each product to establish whether each cosmetic product is safe.

Are z.one concept™ products natural/organic?

In z.one concept™ products there are ingredients from both natural (in certain cases from specific organic farming) as well as synthetic sources. The synergy and combination of these types of ingredients provide excellent performance, professional quality and optimal conditions for product preservation and stability. The list of ingredients on each product can be consulted directly in the salon, with the support of the hairdresser. Please note that there is no specific regulation that allows for the disassociation of natural/organic products from other product categories. Natural/organic products are a part of the cosmetic definition given by the EU – they must therefore respect the requirements connected to safety and product information. Contrary to the common perception of consumers, “natural” or “organic” ingredients (and products) are not necessarily safer than ingredients of “synthetic” origin.

Are z.one concept™ products tested on animals? / Are z.one concept™ products cruelty free?

z.one concept™ does not carry out or commission animal testing, according to EU regulations (EC) 1223/2009 on cosmetic products. EU guidelines state that the use of the claim “cruelty free” could imply that other companies aren’t, and this could be misleading. Considering this we have decided not to brag about something which is forbidden by law anyway, therefore the products do not carry the claim or symbols connected to the absence of animal testing. It’s important to add that the logos that represent the “bunny/cruelty free” claim, which often require a subscription to certain private companies, are not compulsory or necessary to guarantee the respect of current regulations.

Are z.one concept™ products vegan?

“There are no specific regulations that distinguish vegan cosmetics from other product categories, hence these products are classified under the definition of cosmetics given by the EU and must respect the requirements established by these norms. The term “vegan” is used by companies for marketing and communication purposes. If by “vegan”, one is referring to products that do not contain animal ingredients or sub-products, then many z.one concept™ products could be considered to be vegan. However, even though a large percentage of our products do not contain animal-derived ingredients, there are others which contain beeswax, keratin derivatives and honey, for example. Furthermore, almost all milk_shake® products contain milk proteins derived from cow’s milk. The composition of the products is always given on the packaging and verifies the presence or lack of any ingredients that are not suitable for vegans, and this check can be done directly by the consumer. If, aside from this, by saying “vegan” one is referring to products obtained via processes without reactants that are animal-derived and/or excludes ingredients tested on animals, then this becomes more difficult to establish in terms of whether the product is vegan or not. The reactants do not appear on the ingredients list, and the confirmation/denial of their use and their origin is very difficult to trace. If “vegan” means to include the claim “not tested on animals”, it is important to remember that EU guidelines state that this claim is misleading, because all the components in cosmetic products in the present day on the market must have been analyzed via animal testing in the past and this was historically acceptable, to ensure that these products would not damage consumers. It is more likely that those consumers who are sensitive to a vegan lifestyle lean towards the amplest meaning of the word. Considering the above statement, in the respect of these consumers and EU guidelines, we do not claim that our products are “vegan”, even if those products do not contain animal ingredients.

Can z.one concept™ products be used during pregnancy?

As z.one concept™ cosmetic products are completely safe, there is no reason that they should not be used during pregnancy. As a safety guarantee, all z.one concept™ cosmetic products respect EU REG. 1223/2009 and the main international legislations and are checked by professional evaluators that scrutinize each ingredient carefully, as well as the finished product and the product’s function, in order to safeguard consumer health. In the case of doubt, or in the case of intolerances or questions, we suggest you consult a doctor.

Can z.one concept™ products be used if breastfeeding?

Considering that cosmetic products are applied to the skin and hair, their impact on breastmilk is negligible. Furthermore, the cosmetic ingredients of each product are tested rigorously for their safety to ensure that, in the case of ingestion or penetration into the skin, they cannot reach toxic levels for the organism before being excreted naturally. There is no issue therefore in using our products during breastfeeding. As a precautionary measure, we advise against using cosmetic products on the breast during breastfeeding. In the case of doubt, or in the case of intolerances or questions, we suggest you consult a doctor.

Do z.one concept™ products contain parabens?

Most of z.one concept™ products do not contain parabens. The lack of parabens is stated on the front of the packaging in most cases. Where parabens have been added as preservatives, their presence can be verified by consulting the list of ingredients on the packaging. There are very few of our formulas that, because of their microbiological and/or physical/chemical stability, contain parabens as preservatives. For these formulas, z.one concept™ is actively searching for alternatives to parabens that are efficient and safe, without having a negative effect on the stability of products over time.

Do z.one concept™ products contain Methylisothiazolinone and Methylchloroisothiazolinone?

The blend of Methylisothiazolinone (MIT) and Methylchloroisothiazolinone (MCIT) is used in cosmetics as a preservative to counteract the development of microorganisms. Following an increase in sensitivity to MIT, the use of this blend has been prohibited in leave-in cosmetics by REG. 1003/2014. From April 2016 only products that respect this regulation may be put on the market. MIT and MCIT can be present in some of our rinse-off products where, for microbiological and/or physical/chemical stability reasons, these cannot be easily substituted with other preservatives. When these are present, they always respect the limitations imposed by European legislation and appear in the ingredients list on the packaging. For these formulas, we are actively researching efficient alternatives that are safe and do not have a negative impact on the stability of the product over time.

Do z.one concept™ products contain SLS/SLES/sulfates?

Sodium Lauryl Sulfate (SLS, INCI name: Sodium Lauryl Sulfate) and Sodium Laureth Sulfate (SLES, INCI name: Sodium Laureth Sulfate) are part of a more ample range of ingredients, sulfate surfactants, widely used in cosmetic products such as shampoos, face/body cleansers, and toothpastes. In the past, unfounded information which stated that these substances create allergies and are carcinogenic was spread over the world, information which was debunked many times within the scientific community. Since then, the number of clients demanding products without SLS/SLES/sulfates has grown. Considering these preferences, a number of z.one concept™ shampoos and cleansers are now formulated without SLS/SLES/sulfates. If these ingredients are absent, it is shown visibly with a claim on the packaging (SLS/SLES/sulfate free). The presence of these ingredients can be verified by consulting the composition of the product on the packaging.

I have skin allergies, can I use z.one concept™ products without having any issues?

Allergies are a response of the immune system, the natural defence system of the body, to substances that are recognized as being foreign and therefore dangerous. If in the past you have had any kind of reaction after having used cosmetic products, and you want to ensure that these episodes will not be repeated by using our products, we suggest you consult your doctor, who can evaluate this in a deeper and personalized way. If you do have allergies and have identified the substances that cause your allergy (through medical testing), to avoid coming into contact with these substances, you can verify the presence of substances within the ingredients list on the packaging of the product before purchasing or using the product.

Are z.one concept™ products gluten free?

Because of the vast number of raw materials from various sources and machinery, locations and productive processes, it is not possible to guarantee that our products are completely gluten free. It’s important to remember that it has not been proven that the absorption of a cosmetic product containing traces of gluten through the skin can be dangerous for celiacs. Food sensitivity to a substance does not imply that there will be a skin allergy to that substance, therefore, the risk of developing the same type of intolerance through skin application is not automatic, nor can it be ruled out entirely. The list of ingredients is available on each product. In the case of doubt, or in the case of intolerances or questions, we suggest you consult this list with a doctor.

If I have a food allergy, can I use the z.one concept™ products that contain that substance or its derivatives?

Personalized and in-depth evaluations can only be carried out by qualified doctors. However, it is important to distinguish between food allergies and skin allergies. If a person ingests a food and develops an allergy or intolerance, what happens is an anomalous reaction to substances present within the food (food allergy). If a sensitive person comes into contact with a substance they have a skin allergy to, some of the cells of the skin (Langherans cells) recognize the substance as being foreign and therefore the body begins a defence mechanism (skin allergy). As the response mechanisms involved are not identical, food sensitivity to a particular substance does not necessarily imply that the same person will have a skin allergy to the same substance. The composition of our products is on the packaging, respecting EU Reg. 1223/2009 and main international legislations, using the international nomenclature that is a standard to allow people with allergies to easily identify the presence of the substance that they are allergic to before using the product, thus avoiding it.

Can I use milk_shake® products if I have a food allergy to milk and its derivatives?

Almost all of milk_shake® products contain milk proteins. A food sensitivity to a particular substance does not necessarily imply that there will be a skin allergy to the same substance, however, this cannot be excluded entirely. A deeper analysis can be done by a qualified doctor, therefore, in the case of doubt, we suggest you read the ingredients list on the product carefully and ask for clarification and further information from your doctor.

Do z.one concept™ products contain peanuts and/or other nuts?

Ingested peanuts are often responsible for allergic reactions, which can be severe. The main nuts involved in food allergies are almonds, hazelnuts, walnuts, cashew, pecan, Brazil, pistachio and macadamia nuts. There are documented cases of cross-reactivity between different types of nuts and legumes. Considering this, determining whether ingredients derived from these substances are present or not requires extreme prudence and caution. Even if ingredients obtained from peanuts or nuts (e.g. almond oil) are present in some of our formulas, these are not added to most of our formulas. In the latter, we cannot certify the complete absence of these substances. In the production of our cosmetics, a large number of raw materials from various suppliers are used. Even the machinery, locations and production processes are varied. This complexity makes it impossible to guarantee that our products are 100% free of traces of these substances that could give an allergic reaction to those individuals who are sensitive to peanuts, nuts and legumes.

Can hair colorants irritate or provoke allergies?

In people with a predisposition, yes, as can any other substance. For this reason, those people who know they are sensitive to certain ingredients can and must carefully read the labels before using a product or tell their hairdresser they have a particular sensitivity before a technical service. We advise to always proceed with a patch test – how to do this is written in detail on the packaging/leaflet of the z.one concept™ hair color being used. It’s important to avoid contact with colourants if, following the patch test, reactions such as blotches or itchiness occur. It’s important to avoid contact with colourants if the client has a sensitive, irritated or damaged scalp, or if the person has had reactions in the past due to hair colourants. All z.one concept™ colors have warnings and instructions for their use which, if followed scrupulously, minimize or avoid the risks of irritation or allergic reactions.

Do z.one concept™ coloring products contain PPD?

p-Phenylenediamine (PPD) is a hair colourant used in hair color that requires oxidizing. It is a contact allergen that can provoke a reaction of delayed hypersensitivity following exposure to it. Its presence in z.one concept™ products is indicated on the packaging in the list of ingredients and with the warning “contains phenylenediamines”.

Do z.one concept™ products contain heavy metals?

Heavy metals are forbidden in all cosmetic products. However, the concept of claiming “metal free” is unsustainable, because these substances are ubiquitous and their traces can be found in any product (cosmetics, food or other), as well as in the environment and in nature. There are very severe laws that only allow for the presence of heavy metals in cosmetics in very small doses, which correspond to “technically inevitable impurities”, which do not compromise the safety of the product, nor the health of consumers. z.one concept™ products respect these norms, and, as mentioned, do not carry the claim “metal free”: neither z.one concept™ nor other cosmetic companies are in the position to categorically exclude the presence of these substances. For any problems with sensitivity to these substances or for any clarification, we suggest you contact a qualified doctor.

Do z.one concept™ products contain nickel?

Nickel is a heavy metal present in many objects and foods that are commonly used and can be traced in cosmetics in technically inevitable quantities. Neither z.one concept™ nor other cosmetic companies are in the position to give an absolute certainty of the complete absence of this substance within the products.

Jun 03 2020

“BACK TO BUSINESS”: Industry Support Program

Categories: All, Business, | 0 Comment(s)

Posted on June 3, 2020August 11, 2020 by Sumru Mizrahi

z.one concept USA Announces:

“Back to Business”: Industry Support Program

Extensive initiative that offers unprecedented level of assistance to salons looking to jumpstart their business and lessen the burden of reopening

z.one concept USA today announced availability of Back To Business, a new support program to ensure salons and stylists are prepared to successfully reopen their businesses. As salons and stylists return to work in the coming weeks, z.one concept USA is prepared to assure their customers are “in good hands” with a comprehensive loyalty program, enhanced education support system, a broad color swap initiative and a significant reduction in retail and professional product costs. These programs will lessen the financial impact salon owners and stylists face as they begin the reopening process.

Loyalty Status will be extended and available for redemption at Q4 2019 levels. Due to the first quarter of 2020 being cut short by the Covid-19 outbreak, z.one concept USA will reimburse salons at the same level as the fourth quarter of 2019. All loyalty members who qualify will receive their certificates for free professional merchandise or styling station products as soon as their business is ready to reopen. Customers will be able to utilize this valuable reward and immediately restock their shelves. The program will continue at this level through Q2 2020.

Targeted retail and backbar programs designed for maximum immediate financial benefit of the reopening salons. After months of neglecting their hair, returning salon clients will be seeking primary salon services, such as color and lightening, as well as looking to restock their primary hair care products. With this in mind, z.one concept USA has created simple yet effective promotions for all best-selling milk_shake^®and No Inhibition retail as well as backbar and technical products. All of which will lead to the most efficient and straight forward financial benefit of our stylists, salons, and consumers alike.

Furthermore, we have created additional promotions to address the need for newly in high demand in-salon items that customers can take immediate advantage of, allowing to stretch their inventory dollars even further:

 Free all-purpose cape with the purchase of 9 tubes of Creative Permanent Color

 Free stylist apron with the purchase of 9 tubes of Creative Permanent Color

 Free kit of 25 disposable capes with purchase of 6 tubes of Creative Permanent Color

Color Exchange. z.one concept USA has one of the most aggressive color swap programs in the industry. With a minimal investment of a Stylist Kit, customers can receive a color swap of up to 40 tubes. With the investment of an Experience Kit, customers can receive a color swap of up to 360 tubes. You can even choose to have some of your reimbursement in retail products if you prefer. This additional product will help salons restock their inventory immediately and save money. Please see you Distributor Sales Consultant for details or call us at 973-396-2654.

Enhanced Educational Support is being expanded to include individual online training classes, live FB events, a dedicated FB page for stylists and an online class library. z.one concept USA is launching a full suite of continuous learning paths to ensure stylists can access the latest industry techniques and content. Training will include classes such as “Tips and Tricks To Color Regrowth After Lockdown” and “Blending Highlights After Lockdown.” By focusing on education, this program expands opportunities for stylists to work with recognized industry experts to build upon their skills, grow profitability and enjoy an increased ease of doing business. A complete online calendar is available on Facebook at @milkshakeusa.

“Today’s announcement continues to demonstrate our level of commitment and investment in our customers by extending access to the right products, tools and resources when needed most,” stated Matteo Monteverde, President/General Manager. “We reached out to our customers and asked what they needed to successfully reopen. We will continue to adjust our policies and procedures to take care of our customers first and ensure that they are in good hands.”

All current and prospective z.one concept customers can take advantage of these programs by contacting their local sales representation, visiting our website at www.z-oneconceptusa.com or by calling us at 973.396.2654.

May 18 2020

milk_shake® k-respect: the innovative smoothing anti-frizz system

Categories: All, milk_shake, | 0 Comment(s)

Posted on May 18, 2020August 11, 2020 by Sumru Mizrahi

INTRODUCING:

milk_shake® k-respect keratin system

_____________________________________

milk_shake® k-respect keratin system is the innovative smoothing

anti-frizz system for all hair types.

– Its specific formula guarantees the best result to eliminate frizz and give straight hair from 3 to 5 months.

– The smoothing treatment is safe and in conformity with regulations to respect the health of the hairdresser and the client.

– The innovative packaging reduces the volume of plastic that is dispersed into the environment.

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When hair appears weak, fragile and dull, it means that the hair’s structure has been altered and impoverished, thus lacking all of those elements that guarantee the integrity and functionality of the hair; this can occur because of repeated chemical treatments, environmental aggressors, or bad eating habits. Otherwise, if the structure of the hair tends to be curly, it may just be that the frizzy effect of the hair makes the hair difficult to manage.

The hair needs a treatment that:

/ improves the condition of the hair

/ reduces volume

/ fights frizz

/ gives shine

/ makes hair easy to manage, even when at home

Keratin is a substance naturally present in

the hair. It works like a bond, giving the

hair elasticity and resistance.

milk_shake® k-respect keratin smoothing system is a smoothing treatment containing keratin and precious oils from the Amazon rainforest with a high-quality formula that modifies the hair fibre, making it smooth and stable with a long-lasting effect, without damaging the hair. The objective is to eliminate frizz without intervening with the natural structure of the hair. Its action eliminates frizz, halving drying times and making hair healthier and shinier, with a result that lasts from 3 to 5 months.

milk_shake® k-respect guarantees excellent results whilst respecting the hair, the client’s health and the health of the hairdresser.

A safe formula that respects the law

/ no added formaldehyde

/ with a % of glyoxal in line with regulations*

/ with naturally-sourced active ingredients

milk_shake® k-respect creates beautiful hair, but it also safeguards the health of the hairdresser and the client. Its formula has been validated by the research and development laboratories in z.one concept and by various external laboratories.

The milk_shake® k-respect system begins in the salon with the anti-frizz smoothing treatment

preparing shampoo

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purifying shampoo for all hair types

Cleanses deeply, maintaining the hydration balance of the hair. Its alkaline pH helps to open the cuticles to prepare the hair for the straightening treatment.

Use: distribute evenly over damp hair and lather, then rinse. Repeat if necessary.

smoothing treatment

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smoothing anti-frizz treatment for hair

A professional treatment for all hair types to remove frizz and create a long-lasting straightening action on the hair. Contains precious organic oils from the Amazon that have an anti-frizz action, muru muru butter and milk proteins with a nourishing action.

Use: cleanse the hair with milk_shake® k-respect preparing shampoo, cleansing lengths and ends thoroughly. Blow-dry 80% of the hair using a flat brush. Dose the product (approx. 2oz. for medium-length hair) in a non-metallic bowl, wear protective gloves and apply with a brush, starting at approx. 0.2 inches from the roots. Distribute the product over lengths and ends and leave to process for 20 to 35 minutes. Do not clip or tie hair. If necessary, rinse excess product slightly. Dry the hair with a flat brush, then flat iron 0.4 inches wide sections at a medium speed, ironing from 7 to 15 times, with temperatures ranging from 355°F – 445°F according to the structure and condition of the hair. After a minimum of 2 days (48 hours), cleanse the hair with milk_shake® k-respect smoothing shampoo and condition with smoothing conditioner.

At home maintenance is fundamental to prolong the duration of the treatment

smoothing shampoo

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anti-frizz shampoo for hair

Cleanses gently and helps to maintain the results obtained during the treatment in the salon for longer. Contains precious organic oils from the Amazon that have an anti-frizz action, organic muru muru butter and milk proteins with a nourishing action, and integrity 41® for hair colour protection. Sulfate free.

Use: distribute evenly over damp hair and lather, then rinse. Repeat if necessary. Proceed with milk_shake® smoothing conditioner.

smoothing conditioner

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anti-frizz conditioner for hair

The ideal conditioner to maintain the results obtained during the treatment in the salon for longer. Contains precious organic oils from the Amazon that have an anti-frizz action, organic muru muru butter and milk proteins with a nourishing action, and integrity 41® for hair colour protection.

Use: distribute evenly over clean, damp hair, leave in for a few minutes, then rinse.

smoothing maintainer mist

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protective anti-frizz spray for hair

A treatment spray with an anti-frizz and anti-humidity effect that helps to maintain the hairstyle. Its special formula facilitates drying and reduces drying times, protecting hair from environmental aggressors.

Use: apply generously over lengths and ends over clean, damp hair. Comb through and proceed with styling.

milk_shake® k-respect range restores the natural beauty of the hair, eliminating frizz and guaranteeing a long-lasting smooth effect. The service is extremely flexible and allows to customize the result depending on whether the client needs an anti-frizz treatment, natural movement, or perfectly straight hair. This is why it is suitable for all hair types: curly, frizzy, coarse, fine, or damaged hair. The result is healthy, shiny hair with an effect that lasts after each wash.

/ strong supplementing action, protecting the hair’s structure

/ give strength and resistance to the hair fibre

/ condition the hair gently and naturally.

/ an oil from the Amazon that is highly compatible with the hair fibre

/ it integrates the lipidic component of the hair, helping to repair the damaged areas of the hair

/ it protects fragile hair, reducing the probability of breakage and split ends.

/ strong supplementing action, protecting the hair’s structure

/ covers the shaft, helping to hydrate and repair the damaged areas of the hair

/ counteracts frizz with its antistatic effect, conditioning the hair.

/ protects from UV rays

/ counteracts color fading

/ counteracts the damage and weakening of the hair shaft caused by dehydration.

/ sunflower extract, rich in anti-oxidant polyphenols

/ protects from free radicals and stress factors that damage hair

/ help to maintain color stability over time.

Integrity 41® can be found in milk_shake® k-respect preparing shampoo, smoothing shampoo and smoothing conditioner.

/ butter from the Amazon that is exceptionally rich in fatty acids that are similar to keratin

/ it waterproofs the cuticle, counteracting the absorption of humidity

/ it increases the cohesion of the scales of keratin, smoothing the surface of the hair

/ an oil from the Amazon rich in oleic acid and carotenoids, and especially vitamin A

/ covers the shaft, making it shinier and smoother during combing

/ creates a protective film against heated tools and brushing.

/ goji berries: condition the scalp and hair

/ papaya: a natural source of vitamins, minerals and antioxidants to protect hair

/ strawberry: rich in phytonutrients for shiny hair that is full of life.

/ natural emollient, extracted from the seeds through pressing

/ counteracts dryness and makes hair soft

/ has a protective action with its antioxidant vitamin E content. Sunflower oil can be found in milk_shake® k-respect smoothing treatment.

Eco-practical

In terms of sustainability, implementing activities that reduce our environmental impact is not always easy, immediate or economically possible. We have taken on this challenge and today, our commitment has led us to replace synthetic active ingredients with natural forms wherever possible, but also to study and implement materials and formats of packaging that reduce our environmental impact.

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Sustainability

In milk_shake® k-respect, this means offering a product that significantly reduces the quantity and volume of plastic in the environment.

By purchasing milk_shake® k-respect not only are you choosing an intelligent solution for your health, but you are also helping to respect the environment around you. The packaging has been created to reduce waste and the products’ environmental impact, making our carbon footprint more sustainable and satisfying the needs of the more eco-conscious consumers. With the first purchase, each product will be given as is to the purchaser, but the following purchases need only be for refills.

This will help to significantly reduce the plastic used, avoiding wastage: 35% to 55% less compared to traditional packaging of the same capacity.

*In compliance with EU REG. 1223/2009 all cosmetic products cannot contain a quantity of glyoxal above 100ppm (0,01g/100g).

May 14 2020

choosing the best milk_shake® color whipped cream service

Categories: All, Hair Color, Hair Fashion, milk_shake, | 0 Comment(s)

Posted on May 14, 2020August 11, 2020 by Sumru Mizrahi

CHOOSING THE BEST

milk_shake® color whipped cream

SERVICE

~The quality of milk_shake® whipped cream now has a touch of color~

_______________________________

/ revives color in color-treated hair, maintaining the hair color’s intensity for longer

/ gently tones lightened hair for fresh and fun results whilst nourishing and conditioning the hair

/ gives a touch of intense shine to natural hair color.

“AN ORIGINAL AND DELICIOUS SERVICE FOR THE SALON

FOR NATURALLY REVIVED COLOR TONES, TEMPORARY TONES

AND HAIR THAT IS DEEPLY CONDITIONED AND SOFT.”

milk_shake® gives you everything you need to get creative and play with color, to tone or color any hair type according to the required result.

It is important to consider the different coloring strengths of the products available.

color whipped cream

• Doesn’t modify the natural tone of the hair but only revives and maintains cosmetic color.

• The concentration of pigment has been balanced for each of the main tonal series within the milk_shake® color chart.

• Gives hair incredible softness and revives the color of color-treated hair.

• Enhances the tone of hair color and maximizes shine.

• An excellent retail product to maintain color at home.

• Does not stain hands or the scalp.

• 7 fruity fragranced shades.

• On very light base shades, it has a light toning effect.

toning cocktail for hair

• Two references that can be mixed together to create an exclusive service for the salon that combines a cosmetic effect with a sensorial experience.

• The concentration of pigment depends on the quantity of conditioning direct color that is added to whipped cream and therefore this can vary and increase its intensity after each application.

• It does not modify the natural tone of the hair but, depending on the quantity of conditioning direct color that is added, it can slightly modify the cosmetic color of the hair or merely maintain it and revive it.

• It’s a specific service that is easy to recommend in the salon and that distinguishes the hairdresser, bringing in extra revenue.

• By mixing together different shades of conditioning direct color you can create infinite combinations.

conditioning direct color

• Delicate direct cosmetic color for toning coloring services with excellent results.

• It gives color tones and lustre to natural or color-treated hair.

• It revives, intensifies, corrects or restores color, making it intense and radiant.

• It tones hair after lightening, partial lifting or permanent coloring.

• Ideal to darken hair when coloring from very light base colors.

• It enhances color contrasts with intense and radiant tones, for trendy results.

• 19 color shades plus 1 neutral shade.

Result? Hair is soft and nourished, hair color is revived with the double action of whipped cream and the direct pigments contained within the product!

Jan 24 2020

introducing: milk_shake® integrity reconstruction system

Categories: All, Health, milk_shake, | 0 Comment(s)

Posted on January 24, 2020August 11, 2020 by Sumru Mizrahi

INTRODUCING:

milk_shake® Integrity Reconstruction System

The innovative reconstruction system that restores the hair’s essential

components to give back its maximum beauty potential.

There are many causes that alter the structure of the hair fibre: aggressive chemical treatments, the excessive use of heated tools, the sun, and environmental aggressors. When the hair appears weak, dull and fragile, it tends to break easily. A targeted treatment is needed to repair and strengthen the resistance of the hair fibre.

milk_shake® integrity reconstruction system is a new generation of products that act on the core of damaged hair via a specific technology that reconstructs the hair in two steps:

step a

milk_shake® integrity rebuilder

This is the most important step, where the hair’s foundation is restructured for healthy, perfect hair. In this phase, a net that represents the hair’s structure is built around the hair, intervening on the most damaged areas.

step b

milk_shake® integrity fibre sealant

Once the foundation process has been completed, the fixing phase begins. A binding ingredient is needed within the hair fibre that guarantees the stability of the created net structure. The external layer of the hair needs protection that allows precious ingredients to stay within the hair. It specific formula seals and compacts the cuticle with a film-forming action, giving hair a healthy shine.

“the beauty treatment

for healthy, nourished hair”

milk_shake® integrity leave in

Maintains the results obtained via the treatment for longer, giving hair unprecedented manageability and softness.

Use: spray the product from roots to ends, insisting on the most damaged lengths and ends. Proceed with styling. This treatment is suitable for all hair types and is ideal to maintain the results of the in-salon treatment at home.

An amazing improvement right after the first application: the hair appears shiny, soft and strengthened from within.

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milk_shake® integrity reconstruction system products contain AMINO ACID COMPLEX*, a plant-based keratin with 18 wheat and soy amino acids with an antioxidant, strengthening and protective action.

Its structure gives damaged hair what it needs: / keratin / proteins / amino acids

Other targeted ingredients are added to this complex, aimed at perfecting the action of the treatment:

/ hyaluronic acid

A super-hydrating ingredient of low, medium and high molecular weight that penetrates easily into the hair fibre.

/ organic muru muru butter

Repairs, nourishes and strengthens the hair.

/ organic buriti oil

An excellent natural antioxidant that repairs the damage caused by free radicals.

/ milk proteins

Give strength and resistance to the hair fibre.

/ organic fruit extracts

Organic strawberry and goji extracts have a protective, toning, emollient and conditioning action.

A customized treatment for any hair type

Depending on how much care the hair needs, the products used for the reconstruction treatment may vary.

There are 3 levels of intensity of the milk_shake® integrity reconstruction system service, according to the hair’s condition:

VERY DAMAGED HAIR

WEAK AND DAMAGED HAIR

DESTRUCTURED HAIR

It is possible to intervene with a targeted action, delivering balanced active ingredients according to the hair’s real needs, with a customized and efficient treatment.

For a long-lasting result, it is recommended to follow a maintenance routine at home using products from the milk_shake® integrity range.

Proven efficiency on the hair of 20 women with damaged hair, split ends, and who habitually have hair coloring treatments. % of satisfaction of 20 women who, after having had the first professional milk_shake® integrity reconstruction, grade the descriptive parameters as being good or excellent.

Clinical trials on the hair of 20 women under the supervision of a doctor specialized in Dermatology, after 3 weeks of professional treatment (one treatment per week) and at home maintenance treatment using milk_shake® integrity demonstrate an improvement in the evaluation parameters.

The analysis under the microscope* shows an increase in the thickness and visible improvement of the surface of the hair after 3 milk_shake® integrity reconstruction treatments.

All the women who have tried the milk_shake® integrity reconstruction system recommend the professional treatment and at home maintenance treatment!

All of the experimental results refer to the professional treatment using milk_shake® deep cleansing shampoo, integrity rebuilder A, fibre sealant B, leave in, intensive treatment/nourishing conditioner (for coarse/fine hair), plus the at home maintenance treatment using milk_shake® integrity nourishing shampoo, intensive treatment/ nourishing conditioner (for coarse/fine hair).

*Morphological analysis under a scanning electron microscope.

Nov 19 2019

achieve perfect curls with only 3 steps!

Categories: All, Hair Fashion, milk_shake, | 0 Comment(s)

Posted on November 19, 2019May 12, 2020 by Sumru Mizrahi

IDEAL TREATMENT FOR DREAMY CURLS

milk_shake® has created a product range for impeccable results; solutions developed to reveal the natural beauty of curly hair, for perfect curls. With just 3 simple steps, you can achieve dreamy curls and give your hair a delicious treatment!

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WAVES, RINGLETS,OR NATURAL CURLS

with the right treatment and nourishment curls will always be dreamy.

Humidity, excessive heat and heated styling tools, as well as unsuitable products, can all create frizz and take away the elasticity and shape of curls. Curly hair often appears to be unkempt because of the frequent lack of hydration.

The milk_shake® curl passion products contain precious oils from the Amazon rainforest that envelop each single curl, giving curls softness and bouncy elasticity.

Shiny, well-kept curls are many women’s dream. However, natural wavy or curly hair requires more maintenance than it may seem. The first important step is correct cleansing and conditioning.

1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down.

2. The conditioner is the second step towards perfect curls. It should be applied to lengths and ends to give the right hydration.Often, the common frizz effect seen in curly hair is caused by a lack of hydration. During this conditioning phase, it will be easy to comb curls with a wide tooth comb.

3. The leave in treatment completes the haircare routine, enhancing the effect of the conditioner and preparing the hair for drying.

milk_shake® lifestyling, the complete styling range, is the perfect solution to define, give volume and tame curly hair, with products dedicated to curly hair.

The recommended products are:

/ curl perfectionist for perfect definition

/ liquid styler to give shape to curls

/ texturizing spritz for volume and beach waves

curl passion shampoo

paraben/sles free shampoo for curly hair

Cleanses and conditions all hair types gently and deeply, giving softness and manageability. Helps to make curls bouncy, flexible and long-lasting. Contains organic pracaxi and babassu oils, milk proteins, fruit extracts, Integrity 41® and quinoa proteins.

Use: distribute evenly over damp hair, lather, then rinse. Repeat if necessary. Proceed with milk_shake® curl passion conditioner.

curl passion conditioner

paraben free conditioner for curly hair

Ideal for all hair types to give softness and manageability without weighing the hair down. Helps to make curls bouncy, flexible and long-lasting. Contains organic pracaxi and babassu oils, milk proteins, fruit extracts, Integrity 41® and quinoa proteins.

Use: distribute evenly over clean, damp hair, leave in for a few minutes, then rinse. Proceed with milk_shake® curl passion leave in spray.

curl passion leave in

paraben free leave in spray for curly hair

A treatment spray, ideal to give softness and manageability. Helps to make curls bouncy, flexible and long-lasting. Contains organic pracaxi and babassu oils, milk proteins, fruit extracts, Integrity 41® and quinoa proteins.

Use: distribute evenly over clean, damp hair and proceed with styling.

~ENRICHED WITH PRECIOUS OILS FROM THE AMAZON RAINFOREST~

ORGANIC PRACAXI OIL

/ a natural organic conditioning ingredient extracted from a super-fruit from the Amazon using sustainable methods that respect the local communities and ecosystem

/ a plant-based detangling ingredient, it improves the manageability of the hair, whether its damp or dry

/ it enhances shine, counteracting frizz, giving hair a silky soft feel

ORGANIC BABASSU OIL

/ a precious oil that is highly compatible with the hair fibre

/ it restores the lipidic components of hair, repairing the damaged areas of the hair

/ it protects fragile hair, reducing breakage and preventing split ends

QUINOA PROTEINS

/ hydrolyzed quinoa proteins, elected as ingredient of the year in 2013 by the UN because of its many beneficial properties

/ on hair, it protects hair color, helping to prevent color-fading

/ it increases the manageability and shine of the hair shaft

MILK PROTEINS

/ have a strong supplementing and protective action on the hair’s structure

/ give strength and resistance to the hair fibre

/ gently and naturally condition hair

INTEGRITY 41®

/ sunflower seed extract, rich in antioxidant polyphenols

/ protects from free radicals and other stress factors that can damage hair

/ helps to improve hair color stability over time

ORGANIC FRUIT EXTRACTS

/ a blend of organic blueberry, apple and lemon extracts

/ a precious source of natural phytonutrients such as vitamins, minerals and antioxidants

/ a protective, toning, emollient and conditioning action for the scalp

Have you tried our curl passion line, the ultimate product range to achieve the dreamiest curls and liveliest waves?

Oct 31 2019

discover the softness of milk_shake® Color Whipped Cream

Categories: All, Hair Fashion, milk_shake, | 0 Comment(s)

Posted on October 31, 2019August 11, 2020 by Sumru Mizrahi

INDULGE IN THE SOFTNESS OF

milk_shake® Color Whipped Cream

Imagine yourself in a world full of color with the delicious fragrances of fruit. Indulge in colorful foams with delicious fragrances that give delicate, temporary hair tones to hair, guaranteeing condition and hydration.

milk_shake® introduces 7 fresh and fun shades that help to maintain intense, radiant color:

/ cold brunette / warm brunette / beige blond /

/<strong “color: #ffcc00;” > golden blond / light red / copper / violet /

Formulated to condition and give an immediate and even color tone to the hair milk_shake® Color Whipped Cream contains milk proteins that condition and restructure the hair, special emollients that give long-lasting hydration, and the exclusive ingredient Integrity 41® that improves color stability. The color tone is easily removed via cleansing. The innovative milk_shake® Color Whipped Cream:

/ gives hair unprecedented softness

/ revives hair color in color-treated hair

/ maintains hair radiance at home for longer

/ maximizes hair shine

/ enhances the tones in your own hair color