INTRODUCING:

milk_shake® k-respect keratin system

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milk_shake® k-respect keratin system is the innovative smoothing

anti-frizz system for all hair types.

– Its specific formula guarantees the best result to eliminate frizz and give straight hair from 3 to 5 months.

– The smoothing treatment is safe and in conformity with regulations to respect the health of the hairdresser and the client.

– The innovative packaging reduces the volume of plastic that is dispersed into the environment.

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When hair appears weak, fragile and dull, it means that the hair’s structure has been altered and impoverished, thus lacking all of those elements that guarantee the integrity and functionality of the hair; this can occur because of repeated chemical treatments, environmental aggressors, or bad eating habits. Otherwise, if the structure of the hair tends to be curly, it may just be that the frizzy effect of the hair makes the hair difficult to manage.

The hair needs a treatment that:

/ improves the condition of the hair

/ reduces volume

/ fights frizz

/ gives shine

/ makes hair easy to manage, even when at home

Keratin is a substance naturally present in

the hair. It works like a bond, giving the

hair elasticity and resistance.

milk_shake® k-respect keratin smoothing system is a smoothing treatment containing keratin and precious oils from the Amazon rainforest with a high-quality formula that modifies the hair fibre, making it smooth and stable with a long-lasting effect, without damaging the hair. The objective is to eliminate frizz without intervening with the natural structure of the hair. Its action eliminates frizz, halving drying times and making hair healthier and shinier, with a result that lasts from 3 to 5 months.

milk_shake® k-respect guarantees excellent results whilst respecting the hair, the client’s health and the health of the hairdresser.

A safe formula that respects the law

/ no added formaldehyde

/ with a % of glyoxal in line with regulations*

/ with naturally-sourced active ingredients

milk_shake® k-respect creates beautiful hair, but it also safeguards the health of the hairdresser and the client. Its formula has been validated by the research and development laboratories in z.one concept  and by various external laboratories.

 

The milk_shake® k-respect system begins in the salon with the anti-frizz smoothing treatment

preparing shampoo

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purifying shampoo for all hair types

Cleanses deeply, maintaining the hydration balance of the hair. Its alkaline pH helps to open the cuticles to prepare the hair for the straightening treatment.

Use: distribute evenly over damp hair and lather, then rinse. Repeat if necessary.

 

smoothing treatment

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smoothing anti-frizz treatment for hair

A professional treatment for all hair types to remove frizz and create a long-lasting straightening action on the hair. Contains precious organic oils from the Amazon that have an anti-frizz action, muru muru butter and milk proteins with a nourishing action.

Use: cleanse the hair with milk_shake® k-respect preparing shampoo, cleansing lengths and ends thoroughly. Blow-dry 80% of the hair using a flat brush. Dose the product (approx. 2oz. for medium-length hair) in a non-metallic bowl, wear protective gloves and apply with a brush, starting at approx. 0.2 inches from the roots. Distribute the product over lengths and ends and leave to process for 20 to 35 minutes. Do not clip or tie hair. If necessary, rinse excess product slightly. Dry the hair with a flat brush, then flat iron 0.4 inches wide sections at a medium speed, ironing from 7 to 15 times, with temperatures ranging from 355°F – 445°F according to the structure and condition of the hair. After a minimum of 2 days (48 hours), cleanse the hair with milk_shake® k-respect smoothing shampoo and condition with smoothing conditioner.

At home maintenance is fundamental to prolong the duration of the treatment

smoothing shampoo

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anti-frizz shampoo for hair

Cleanses gently and helps to maintain the results obtained during the treatment in the salon for longer. Contains precious organic oils from the Amazon that have an anti-frizz action, organic muru muru butter and milk proteins with a nourishing action, and integrity 41® for hair colour protection. Sulfate free.

Use: distribute evenly over damp hair and lather, then rinse. Repeat if necessary. Proceed with milk_shake® smoothing conditioner.

 

smoothing conditioner

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anti-frizz conditioner for hair

The ideal conditioner to maintain the results obtained during the treatment in the salon for longer. Contains precious organic oils from the Amazon that have an anti-frizz action, organic muru muru butter and milk proteins with a nourishing action, and integrity 41® for hair colour protection.

Use: distribute evenly over clean, damp hair, leave in for a few minutes, then rinse.

 

smoothing maintainer mist

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protective anti-frizz spray for hair

A treatment spray with an anti-frizz and anti-humidity effect that helps to maintain the hairstyle. Its special formula facilitates drying and reduces drying times, protecting hair from environmental aggressors.

Use: apply generously over lengths and ends over clean, damp hair. Comb through and proceed with styling.

 

milk_shake® k-respect range restores the natural beauty of the hair, eliminating frizz and guaranteeing a long-lasting smooth effect. The service is extremely flexible and allows to customize the result depending on whether the client needs an anti-frizz treatment, natural movement, or perfectly straight hair. This is why it is suitable for all hair types: curly, frizzy, coarse, fine, or damaged hair. The result is healthy, shiny hair with an effect that lasts after each wash.

 

 

/ strong supplementing action, protecting the hair’s structure

/ give strength and resistance to the hair fibre

/ condition the hair gently and naturally.

 

/ an oil from the Amazon that is highly compatible with the hair fibre

/ it integrates the lipidic component of the hair, helping to repair the damaged areas of the hair

/ it protects fragile hair, reducing the probability of breakage and split ends.

 

/ strong supplementing action, protecting the hair’s structure

/ covers the shaft, helping to hydrate and repair the damaged areas of the hair

/ counteracts frizz with its antistatic effect, conditioning the hair.

 

/ protects from UV rays

/ counteracts color fading

/ counteracts the damage and weakening of the hair shaft caused by dehydration.

 

/ sunflower extract, rich in anti-oxidant polyphenols

/ protects from free radicals and stress factors that damage hair

/ help to maintain color stability over time.

Integrity 41® can be found in milk_shake® k-respect preparing shampoo, smoothing shampoo and smoothing conditioner.

 

/ butter from the Amazon that is exceptionally rich in fatty acids that are similar to keratin

/ it waterproofs the cuticle, counteracting the absorption of humidity

/ it increases the cohesion of the scales of keratin, smoothing the surface of the hair

 

/ an oil from the Amazon rich in oleic acid and carotenoids, and especially vitamin A

/ covers the shaft, making it shinier and smoother during combing

/ creates a protective film against heated tools and brushing.

 

/ goji berries: condition the scalp and hair

/ papaya: a natural source of vitamins, minerals and antioxidants to protect hair

/ strawberry: rich in phytonutrients for shiny hair that is full of life.

 

/ natural emollient, extracted from the seeds through pressing

/ counteracts dryness and makes hair soft

/ has a protective action with its antioxidant vitamin E content. Sunflower oil can be found in milk_shake® k-respect smoothing treatment.

 

Eco-practical

In terms of sustainability, implementing activities that reduce our environmental impact is not always easy, immediate or economically possible. We have taken on this challenge and today, our commitment has led us to replace synthetic active ingredients with natural forms wherever possible, but also to study and implement materials and formats of packaging that reduce our environmental impact.

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Sustainability

In milk_shake® k-respect, this means offering a product that significantly reduces the quantity and volume of plastic in the environment.

 

By purchasing milk_shake® k-respect not only are you choosing an intelligent solution for your health, but you are also helping to respect the environment around you. The packaging has been created to reduce waste and the products’ environmental impact, making our carbon footprint more sustainable and satisfying the needs of the more eco-conscious consumers. With the first purchase, each product will be given as is to the purchaser, but the following purchases need only be for refills.

This will help to significantly reduce the plastic used, avoiding wastage: 35% to 55% less compared to traditional packaging of the same capacity.

 

*In compliance with EU REG. 1223/2009 all cosmetic products cannot contain a quantity of glyoxal above 100ppm (0,01g/100g).

CHOOSING THE BEST

milk_shake® color whipped cream

SERVICE

~The quality of milk_shake® whipped cream now has a touch of color~

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/ revives color in color-treated hair, maintaining the hair color’s intensity for longer

/ gently tones lightened hair for fresh and fun results whilst nourishing and conditioning the hair

/ gives a touch of intense shine to natural hair color.

“AN ORIGINAL AND DELICIOUS SERVICE FOR THE SALON

FOR NATURALLY REVIVED COLOR TONES, TEMPORARY TONES

AND HAIR THAT IS DEEPLY CONDITIONED AND SOFT.”

milk_shake® gives you everything you need to get creative and play with color, to tone or color any hair type according to the required result.

It is important to consider the different coloring strengths of the products available.

color whipped cream

• Doesn’t modify the natural tone of the hair but only revives and maintains cosmetic color.

• The concentration of pigment has been balanced for each of the main tonal series within the  milk_shake® color chart.

• Gives hair incredible softness and revives the color of color-treated hair.

• Enhances the tone of hair color and maximizes shine.

• An excellent retail product to maintain color at home.

• Does not stain hands or the scalp.

• 7 fruity fragranced shades.

• On very light base shades, it has a light toning effect.

toning cocktail for hair

• Two references that can be mixed together to create an exclusive service for the salon that combines a cosmetic effect with a sensorial experience.

• The concentration of pigment depends on the quantity of conditioning direct color that is added to whipped cream and therefore this can vary and increase its intensity after each application.

• It does not modify the natural tone of the hair but, depending on the quantity of conditioning direct color that is added, it can slightly modify the cosmetic color of the hair or merely maintain it and revive it.

• It’s a specific service that is easy to recommend in the salon and that distinguishes the hairdresser, bringing in extra revenue.

• By mixing together different shades of conditioning direct color you can create infinite combinations.

conditioning direct color

• Delicate direct cosmetic color for toning coloring services with excellent results.

• It gives color tones and lustre to natural or color-treated hair.

• It revives, intensifies, corrects or restores color, making it intense and radiant.

• It tones hair after lightening, partial lifting or permanent coloring.

• Ideal to darken hair when coloring from very light base colors.

• It enhances color contrasts with intense and radiant tones, for trendy results.

• 19 color shades plus 1 neutral shade.

Result? Hair is soft and nourished, hair color is revived with the double action of whipped cream and the direct pigments contained within the product!

 

INTRODUCING:

milk_shake® Integrity Reconstruction System

The innovative reconstruction system that restores the hair’s essential

components to give back its maximum beauty potential.

There are many causes that alter the structure of the hair fibre: aggressive chemical treatments, the excessive use of heated tools, the sun, and environmental aggressors. When the hair appears weak, dull and fragile, it tends to break easily. A targeted treatment is needed to repair and strengthen the resistance of the hair fibre.

milk_shake® integrity reconstruction system is a new generation of products that act on the core of damaged hair via a specific technology that reconstructs the hair in two steps:

step a

milk_shake® integrity rebuilder

This is the most important step, where the hair’s foundation is restructured for healthy, perfect hair. In this phase, a net that represents the hair’s structure is built around the hair, intervening on the most damaged areas.

 

step b

milk_shake® integrity fibre sealant

Once the foundation process has been completed, the fixing phase begins. A binding ingredient is needed within the hair fibre that guarantees the stability of the created net structure. The external layer of the hair needs protection that allows precious ingredients to stay within the hair. It specific formula seals and compacts the cuticle with a film-forming action, giving hair a healthy shine.

“the beauty treatment

for healthy, nourished hair”

milk_shake® integrity leave in

Maintains the results obtained via the treatment for longer, giving hair unprecedented manageability and softness.

Use: spray the product from roots to ends, insisting on the most damaged lengths and ends. Proceed with styling. This treatment is suitable for all hair types and is ideal to maintain the results of the in-salon treatment at home.

An amazing improvement right after the first application: the hair appears shiny, soft and strengthened from within.

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milk_shake® integrity reconstruction system products contain AMINO ACID COMPLEX*, a plant-based keratin with 18 wheat and soy amino acids with an antioxidant, strengthening and protective action.

Its structure gives damaged hair what it needs: / keratin / proteins / amino acids

Other targeted ingredients are added to this complex, aimed at perfecting the action of the treatment:

/ hyaluronic acid

A super-hydrating ingredient of low, medium and high molecular weight that penetrates easily into the hair fibre.

/ organic muru muru butter

Repairs, nourishes and strengthens the hair.

/ organic buriti oil

An excellent natural antioxidant that repairs the damage caused by free radicals.

/ milk proteins

Give strength and resistance to the hair fibre.

/ organic fruit extracts

Organic strawberry and goji extracts have a protective, toning, emollient and conditioning action.

 

A customized treatment for any hair type

Depending on how much care the hair needs, the products used for the reconstruction treatment may vary.

There are 3 levels of intensity of the milk_shake® integrity reconstruction system service, according to the hair’s condition:

VERY DAMAGED HAIR

WEAK AND DAMAGED HAIR

DESTRUCTURED HAIR

It is possible to intervene with a targeted action, delivering balanced active ingredients according to the hair’s real needs, with a customized and efficient treatment.

For a long-lasting result, it is recommended to follow a maintenance routine at home using products from the milk_shake® integrity range.

 

 

 

Proven efficiency on the hair of 20 women with damaged hair, split ends, and who habitually have hair coloring treatments. % of satisfaction of 20 women who, after having had the first professional milk_shake® integrity reconstruction, grade the descriptive parameters as being good or excellent.

 

Clinical trials on the hair of 20 women under the supervision of a doctor specialized in Dermatology, after 3 weeks of professional treatment (one treatment per week) and at home maintenance treatment using milk_shake® integrity demonstrate an improvement in the evaluation parameters.

 

 

 

The analysis under the microscope* shows an increase in the thickness and visible improvement of the surface of the hair after 3 milk_shake® integrity reconstruction treatments.

All the women who have tried the milk_shake® integrity reconstruction system recommend the professional treatment and at home maintenance treatment!

All of the experimental results refer to the professional treatment using milk_shake® deep cleansing shampoo, integrity rebuilder A, fibre sealant B, leave in, intensive treatment/nourishing conditioner (for coarse/fine hair), plus the at home maintenance treatment using milk_shake® integrity nourishing shampoo, intensive treatment/ nourishing conditioner (for coarse/fine hair).

*Morphological analysis under a scanning electron microscope.

IDEAL TREATMENT FOR DREAMY CURLS

milk_shake® has created a product range for impeccable results; solutions developed to reveal the natural beauty of curly hair, for perfect curls. With just 3 simple steps, you can achieve dreamy curls and give your hair a delicious treatment!

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WAVES, RINGLETS,OR NATURAL CURLS

with the right treatment and nourishment curls will always be dreamy.

Humidity, excessive heat and heated styling tools, as well as unsuitable products, can all create frizz and take away the elasticity and shape of curls. Curly hair often appears to be unkempt because of the frequent lack of hydration.

The milk_shake® curl passion products contain precious oils from the Amazon rainforest that envelop each single curl, giving curls softness and bouncy elasticity.

Shiny, well-kept curls are many women’s dream. However, natural wavy or curly hair requires more maintenance than it may seem. The first important step is correct cleansing and conditioning.

1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down.

2. The conditioner is the second step towards perfect curls. It should be applied to lengths and ends to give the right hydration.Often, the common frizz effect seen in curly hair is caused by a lack of hydration. During this conditioning phase, it will be easy to comb curls with a wide tooth comb.

3. The leave in treatment completes the haircare routine, enhancing the effect of the conditioner and preparing the hair for drying.

milk_shake® lifestyling, the complete styling range, is the perfect solution to define, give volume and tame curly hair, with products dedicated to curly hair.

The recommended products are:

/ curl perfectionist for perfect definition

/ liquid styler to give shape to curls

/ texturizing spritz for volume and beach waves

 

curl passion shampoo

paraben/sles free shampoo for curly hair

Cleanses and conditions all hair types gently and deeply, giving softness and manageability. Helps to make curls bouncy, flexible and long-lasting. Contains organic pracaxi and babassu oils, milk proteins, fruit extracts, Integrity 41® and quinoa proteins.

Use: distribute evenly over damp hair, lather, then rinse. Repeat if necessary. Proceed with milk_shake® curl passion conditioner.

 

curl passion conditioner

paraben free conditioner for curly hair

Ideal for all hair types to give softness and manageability without weighing the hair down. Helps to make curls bouncy, flexible and long-lasting. Contains organic pracaxi and babassu oils, milk proteins, fruit extracts, Integrity 41® and quinoa proteins.

Use: distribute evenly over clean, damp hair, leave in for a few minutes, then rinse. Proceed with milk_shake® curl passion leave in spray.

 

curl passion leave in

paraben free leave in spray for curly hair

A treatment spray, ideal to give softness and manageability. Helps to make curls bouncy, flexible and long-lasting. Contains organic pracaxi and babassu oils, milk proteins, fruit extracts, Integrity 41® and quinoa proteins.

Use: distribute evenly over clean, damp hair and proceed with styling.

~ENRICHED WITH PRECIOUS OILS FROM THE AMAZON RAINFOREST~

 

ORGANIC PRACAXI OIL

/ a natural organic conditioning ingredient extracted from a super-fruit from the Amazon using sustainable methods that respect the local communities and ecosystem

/ a plant-based detangling ingredient, it improves the manageability of the hair, whether its damp or dry

/ it enhances shine, counteracting frizz, giving hair a silky soft feel

 

ORGANIC BABASSU OIL

/ a precious oil that is highly compatible with the hair fibre

/ it restores the lipidic components of hair, repairing the damaged areas of the hair

/ it protects fragile hair, reducing breakage and preventing split ends

 

QUINOA PROTEINS

/ hydrolyzed quinoa proteins, elected as ingredient of the year in 2013 by the UN because of its many beneficial properties

/ on hair, it protects hair color, helping to prevent color-fading

/ it increases the manageability and shine of the hair shaft

 

MILK PROTEINS

/ have a strong supplementing and protective action on the hair’s structure

/ give strength and resistance to the hair fibre

/ gently and naturally condition hair

 

INTEGRITY 41®

/ sunflower seed extract, rich in antioxidant polyphenols

/ protects from free radicals and other stress factors that can damage hair

/ helps to improve hair color stability over time

 

ORGANIC FRUIT EXTRACTS

/ a blend of organic blueberry, apple and lemon extracts

/ a precious source of natural phytonutrients such as vitamins, minerals and antioxidants

/ a protective, toning, emollient and conditioning action for the scalp

 

Have you tried our curl passion line, the ultimate product range to achieve the dreamiest curls and liveliest waves?

INDULGE IN THE SOFTNESS OF

milk_shake® Color Whipped Cream

Imagine yourself in a world full of color with the delicious fragrances of fruit. Indulge in colorful foams with delicious fragrances that give delicate, temporary hair tones to hair, guaranteeing condition and hydration.

milk_shake® introduces 7 fresh and fun shades that help to maintain intense, radiant color:

/ cold brunette / warm brunette / beige blond /

/<strong “color: #ffcc00;” > golden blond / light red / copper / violet /

Formulated to condition and give an immediate and even color tone to the hair milk_shake® Color Whipped Cream contains milk proteins that condition and restructure the hair, special emollients that give long-lasting hydration, and the exclusive ingredient Integrity 41® that improves color stability. The color tone is easily removed via cleansing. The innovative milk_shake® Color Whipped Cream:

/ gives hair unprecedented softness

/ revives hair color in color-treated hair

/ maintains hair radiance at home for longer

/ maximizes hair shine

/ enhances the tones in your own hair color

~ EXPLORE THE AVAILABLE SHADES ~

/ cold brunette

base level: dark brown, medium brown, light brown,

dark blond, medium blond

result: cool brown tone

/ warm brunette

base level: dark brown, medium brown, light brown,

dark blond, medium blond

result: warm brown tone

 

/ beige blond

base level: light blond, very light blond, platinum blond

result: cool blond tone

 

 

/ golden blond

base level: light blond, very light blond, platinum blond

result: warm blond tone

 

 

/ light red

base level: light brown, dark blond, medium blond,

red, strawberry blond

result: red tone

 

/ copper

base level: light brown, dark blond, medium blond, copper

result: copper tone

 

 

/ violet

base level: medium brown, light brown, dark blond, violet

result: violet tone

 

 

“Technology and nature combine to give new vitality to hair color with the

simplicity and taste of fruit without stains or residue”

milk proteins

/ strong supplementing and protective action on the hair’s structure

/ give strength and resistance to the hair fibre

/ condition the hair gently and naturally.

 

Integrity 41®

/ sunflower seed extract, rich in antioxidant polyphenols

/ protects from free radicals and external aggressors that can damage the hair

/ helps to maintain hair color over time.

 

raspberry, blueberry and mango extracts

/ have a protective, toning and energizing action.

 

 

vitamin E

/ widely known for its antioxidant and hydrating properties

/ has a protective action and counteracts oxidative processes involved in the alteration of scalp and hair.

 

Discover the colorful world of milk_shake® color whipped creams and

their amazing fragrances and refresh your hair color!