So many exciting things have happened in 2016 and we want to share a few updates on the plans for this year. We asked our General Manager Matteo Monteverde to share the story behind the success of last year. Why more and more salons choose to partner with us and what the new year will bring for z.one concept North America.
How would you describe 2016 for z.one concept North America?
2016 was an amazing year. We experienced more than 30% growth, which was truly outstanding. We also added several key players to our office team and launched a number of exciting products, some of which have already landed in our Top 10 Best Seller list.
We could hear the groan from here. And you’re right—you’re an artist, not a salesperson. But “selling” isn’t limited to that pushy representative that follows you around a boutique or the shady car salesman who insists he has the right car for you. As a hair stylist, your clients keep coming back to you because they trust you. Instead of thinking you’re a shark if you try to sell them products, think of it as an opportunity to add even more value to your customer lives.
Plus, boosting your retail sales can help you increase profitability while building greater customer loyalty. How? Studies show that new clients are 30 percent more likely to return if they purchase a retail product from you. That’s probably because, if they love the product, they now associate your salon with those great results.