Dear Salon Owners / Stylists,
Z.One concept USA is striving to provide each and every one of our clients with the information necessary to support yourselves through the Covid-19 crisis. Undoubtedly, everyone’s primary concern is whether you’ll be able to financially support yourselves through the financial downturn this crisis has brought with it. We are happy to report that the recently passed US Government’s 2020 Stimulus Program (Cares Act), in particular the Paycheck Protection Program does provide financial relief for both small business owners, as well as independent stylists. This money can be used for payroll, rent, utilities and mortgage payments.
So many exciting things have happened in 2016 and we want to share a few updates on the plans for this year. We asked our General Manager Matteo Monteverde to share the story behind the success of last year. Why more and more salons choose to partner with us and what the new year will bring for z.one concept North America.
How would you describe 2016 for z.one concept North America?
2016 was an amazing year. We experienced more than 30% growth, which was truly outstanding. We also added several key players to our office team and launched a number of exciting products, some of which have already landed in our Top 10 Best Seller list.
We could hear the groan from here. And you’re right—you’re an artist, not a salesperson. But “selling” isn’t limited to that pushy representative that follows you around a boutique or the shady car salesman who insists he has the right car for you. As a hair stylist, your clients keep coming back to you because they trust you. Instead of thinking you’re a shark if you try to sell them products, think of it as an opportunity to add even more value to your customer lives.
Plus, boosting your retail sales can help you increase profitability while building greater customer loyalty. How? Studies show that new clients are 30 percent more likely to return if they purchase a retail product from you. That’s probably because, if they love the product, they now associate your salon with those great results.