milk_shake® smoothies:
A delicate semi_permanent colour
that gives brilliance and vitality.

milk_shake smoothies conditioning semi-permanent hair color is a gentle, ammonia-free cream colorant with milk proteins, organic honey, sunflower oil, fruit extracts and a special amino acid complex. Its special formulation allows for endless hair coloring versatility, while retaining the integrity of hair’s structure.

Specific developers and intensive activating emulsions ensure intense color, while the natural ingredients and uniquely intoxicating fragrance take hair color to another level. The results are glossy, vibrant color and beautifully conditioned hair.

  • available in 41 vibrant shades for perfect colour
  • illuminates a natural base colour
  • gives intense, shiny and natural hues
  • hides the first greys
  • ideal to touch up an existing colour
  • perfect to tone and give shaded hues to lightened or blond hair
  • perfect to give shine and colour hues
  • suitable for male hair colouring

Fruit, milk, honey and cocoa extracts characterize each tonal series, creating enjoyable coloured cream with equivalent natural fragrances that make the product and the colouring treatment unforgettable.


A mix of ingredients to value the beauty and the well-being of the hair:

Blueberry extract with a mineralizing action and rich of vitamins. It is present in violet nuances. The violet cream colour and the blueberry fruits fragrance characterize the violet series.
Cocoa seeds extract, with a nourishing and moisturizing action, leaves hair soft and bright and has strong anti-aging properties. It is present in chocolate nuances. The brown cream colour and the chocolate fragrance characterize the chocolates series.
Strawberry extract with a mineralizing, emollient and revitalising action. It is present in red nuances. The red cream colour and the strawberry fragrance characterize the red series.
Papaya extract with a strong emollient action and rich of vitamins. It is present in copper nuances. The orange cream colour and the tropical fruits fragrance characterize the copper series.
Honey extract with a conditioning action increases the hair brightness and handling whilst relaxing and protecting the skin. It is present in golden nuances. The golden cream colour and the honey fragrance characterize the golden series.
Milk proteins with a highly integrative and conditioning action of the hair structure. The white colour and the sweet milk fragrance characterize the natural series.


The 56 NEW Shades are divided into 13 series. Each ingredient characterizes a tonals series as well as its fragrance.

Download swatch chart

How to use:


Make a technical diagnosis in order to determine:
• hair’s natural level
• % of white hair
• the hair type: body – porosity – tenacity – density – elasticity
• the desired result

MIXING: 1+1, 1/2

In a non-metallic bowl, mix 1 part of milk_shake® smoothies conditioning semi_permanent colour + 1 ½ milk_shake® activating emulsion or intensive activating emulsion (e.g. 50 ml of milk_shake® + 75 ml activating emulsion).


You should make the choice of emulsion type depending on the desired result.

Intensive Activating Emulsion

More intense reflects to natural hair
Create lightening to natural hair up to 1 level
More intense coverage of white hair up to 75%
Intensify the tone of coloured hair (e.g.: copper, red, violet)
Intensify the tone of discoloured hair (e.g.: pearl, powder, silver, anthracite)

Activating Emulsion

Tone on tone hair colour
Give reflect to natural hair
Coverage of first white hair up to 50%
Give tone to coloured or discoloured hair
Correction of colour or pre-pigmentation
Customize blond hair or highlightened hair
Work in synergy with permanent colours
Male hair colouring


Tone on tone colouring - 20/30 minutes

Coverage of white hair - 30 minutes
More intense colouring - 30 minutes
Colours corrections - 5/20 minutes
Give tone to lengths of coloured hair - 5/20 minutes
Male colouring - 5/10 minutes

  • Virgin application: wash the hair with milk_shake® deep cleansing shampoo. Dry it and apply the mixture evenly from re-growths to ends. Processing time: 20 to 30 minutes (time will vary according to the desired intensity). In case of very porous or fine hair, reduce the processing time by a few minutes.
  • Next application: wash the hair with milk_shake® deep cleansing shampoo. Dry it and apply mixture on visible re-growth. Processing time: 20 to 30 minutes. 5/10 minutes before the end of the processing time, apply the mixture on the lengths and ends of the hair. In case of very porous or fine hair, reduce the processing time by a few minutes.
  • Application to give tone to previously coloured/discoloured hair: apply the mixture on clean and towel-dried hair, processing time: 5 to 30 minutes (time will vary according to the desired intensity).
  • Emulsify and massage without adding water. Rinse out thoroughly.
  • Apply milk_shake® color specific acid color sealer, wash with color specifics shampoo & condition with color specifics color sealing conditioner.
  • Heat: It is possible to use a dry heat source in order to increase colour intensity and depth, particularly on resistant hair, or to reduce the advised processing time.

Download technical manual



    Contact us:
    973 396 2654

    Milkshake creative smoothies haircolor