milk_shake® conditioning
DIRECT COLOUR

A direct cosmetic, conditioning and delicate color to create temporary hair color without the commitment of permanent color, with excellent results. Dynamic, versatile and multi-functional, it gives highly creative chromatic effects that are easy to maintain.

TECHNOLOGY:

A DIRECT FORMULA, where the formula stays on the surface of the hair in correspondence with the cuticle (which is different to the oxidising process), whilst respecting the hair’s structure.
WITH HIGH QUALITY COLORING MOLECULES WITH A HIGH LEVEL OF PURITY for rich and shiny effects and calibrated hair tones that are highly versatile
GEL-BASED FORMULA adheres perfectly to the shaft, for optimal color depositing on the hair
AMMONIA-FREE
DOES NOT NEED OXIDISERS

Active Ingredients

MILK PROTEINS, with a replenishing and conditioning action on the hair’s structure
ARGAN OIL AND SHEA BUTTER, emollient, to nourish and protect hair
INTEGRITY 41®, an exclusive extract from sunflower seeds rich in antioxidant polyphenols, for greater color stability over time

HUMECTANT AND CONDITIONING AGENTS improve manageability, softness and shine
AN AMPHOTERIC SURFACTANT with a delicate cleansing action makes rinsing easy
A PLEASANT FRUITY FRAGRANCE gently envelops the hair

Shades

milk_shake® direct colour is available in 20 mixable shades for versatile and creative results.

Download swatch chart

How to use:

Distribute over clean, damp hair, work through the hair and comb through. Leave in for a suggested time that varies between 5–20 minutes. At the end of the setting time, lather with a little water, then rinse. If applying intense or dark shades, cleanse with a mild shampoo. Follow the instructions on the instruction leaflet insert. Perform a skin sensitivity test.

Treatments:

TONE AND SHINE natural or color-treated hair
REVIVE, intensify, correct or salvage hair color, making it intense and radiant
COLOR TONE after bleaching, lightening or applying permanent color

RI-PIGMENT AND DARKEN starting from very light levels
ENHANCE COLOR CONTRASTS with intense and shiny shades, for trendy results
COVER greys temporarily

TREATMENT	APPLICATION	SETTING TIME	RESULT
color & shine	Choose the desired shade or the desired combination of shades. Distribute over clean, damp hair.	Variable from 5 to 20 minutes depending on the hair’s structure and the desired result.	Color without commitment, ideal to darken or give personalized color tones to untreated or color-treated hair.
revive, intensify, correct or salvage hair color	Choose the desired shade or the desired combination of shades. Distribute over clean, damp hair.	Variable from 5 to 20 minutes depending on the hair’s structure and the desired result.	To enhance, intensify, recover or correct any color type, making the new color vibrant, balanced and shiny.
tone	Choose the desired shade or the desired combination of shades. Distribute over clean, damp hair.	Variable from 5 to 20 minutes depending on the hair’s structure and the desired result.	Revives a color tone, corrects or neutralizes unwanted tones on bleached or highlighted hair.
temporary grey coverage	Choose the desired shade or the desired combination of shades. Distribute over clean, dry hair.	Dark levels: 20 minutes. Light levels: 10-15 minutes. Chemically-treated hair: 10-15 minutes. For greater coverage, use a heat source.	Gives up to 30% temporary grey coverage. For better results, always use natural shades on their own or mixed with other shades.
pre-pigmentation	Use the golden blond shade from level 11 to 7 and the copper shade from level 6 to 4. On dry hair, apply to light ends that need darkening, and distribute through.	After 10 minutes, remove the product with a paper towel, then apply oxidised color and leave in for 30 minutes. Conclude by lathering and rinsing, then cleanse with a mild shampoo.	A highly professional treatment that is indispensable for perfect color correction. When darkening very light levels, it deposits a greater amount of color, improving evenness and duration of the result.
color contrasts	Choose the desired shade or the desired combination of shades. Distribute over clean, dry hair.	Variable from 5 to 20 minutes depending on the hair’s structure and the desired result.	Creates color contrasts with intense, radiant and shiny tones.

milk_shake® cocktails
A new treat for your hair!

Your hair, deliciously healt hy and beautiful. milk_shake® has created a range of delectable hair treatments that will leave hair looking gorgeous and smelling divine for a healthy, natural result. Each treatment has been studied carefully to suit each hair type and hair need.

direct color cocktail

direct color cocktail/milk_shake direct color and the best-selling milk_shake whipped cream conditioning foam come together to brighten natural and color-treated hair. This lightweight and effective cocktail enhances and prolongs color for healthy-looking, nourished and beautiful hair.

argan cocktail

argan cocktail is an exclusive nourishing and shine-enhancing treatment that improves the color of natural and color -treated hair. The best-selling milk_shake whipped cream conditioning foam, combined with milk_shake glistening argan oil, creates a hydrating cocktail that leaves hair incredibly soft and silky.

How it works:

Decorate the glass with approx. 3-5 ml of the chosen milk_shake® direct color shade. Fill the glass with approx. 5 g of milk_shake® whipped cream. Add more direct color into the glass for a total of approx. 15 ml for the treatment. Mix the direct color with the whipped cream evenly. Apply to clean, damp hair with delicate and pleasant gestures. Leave in for 10 minutes, then rinse well and proceed with the most suitable milk_shake® leave-in treatment and styling products for the blow dry.

End result – healthy hair with delicious scent and shiny color. Perfect as a “color rinse” for natural or colored hair, to prolong the duration of hair color and its shine for healthy, nourished, beautiful hair.

N.B.: all of the milk_shake® direct color nuances can be used for this treatment, but the most suitable nuances are: brown, silver, beige blond, golden blond, copper, light red, deep red, powder and eggplant. In the case of bleached or white hair, reduce setting time.