we are excited to introduce a new addition to Silver Shine family – milk_shake Silver Shine Conditioner.
The secret to beautiful blond hair.
Blond hair requires particular care to maintain its luster and shine, especially if it’s been highlighted or lightened. Over time, repeated washing, technical treatments, external aggressors and brushing can deprive blond hair of its natural beauty. At the same time, white or grey hair can have unwanted brassy or yellow tones.
Blond hair is beautiful when its radiant, when it has a pastel tone, or doesn’t have an excess of brassy or yellow tones. In everyday life, oxidizing agents such as UV rays, pollution and aggressive cleansers can deteriorate the natural pigment of the hair and create a predominant warm tone.
LIGHTENED HAIR /
Hair lightening treatments work the hardest on eumelanin than on pheomelanin. At the end of the lightening service, this phenomenon can create a light blond with prevalent yellow tones, caused by an imbalance that leans towards pheomelanin, which is more resistant to the oxidizing process.
GREY OR WHITE HAIR /
With age, melanin production is reduced and, in some cases, stops altogether. This phenomenon is visible with the appearance of grey hair. When melanin is completely absent, hair is very light, with a yellow tone.
In all of these cases, yellow and golden hues create the perception of unkempt hair, aging hair, or in the case of hair lightening, a bad technical service. It’s therefore good practice to use a specific treatment that neutralizes excessive yellow or brassy tones to create neutral and radiant blonds, pastel colored lightening, and radiant whites, both in salon and at home.
Make your blond hair shine with milk_shake silver shine!
silver shine is the range developed to neutralize the typical golden and yellow hues that can be present in blond, lightened or grey hair. Use silver shine to:
1/ enhance natural tones in blond, lightened or grey hair, neutralizing yellow tones
2 / give softness, manageability and shine, revitalizing the hair
The combination of these two elements makes silver shine a unique range: neutralized yellow tones and gentle treatment of the hair in one product range.
silver shine shampoo
specific shampoo for blond or grey hair
A delicate cleanser that contains a specific violet pigment capable of counteracting unwanted yellow tones in natural or lightened blond, white or grey hair. Enriched with organic berry extracts and milk proteins for lustrous, soft and healthy hair. SLS & SLES FREE.
Use: distribute evenly over damp hair, lather, then rinse. Repeat if necessary. For more intense results, leave in for a few minutes before rinsing.
silver shine light shampoo
specific shampoo for blond or grey hair
A delicate cleanser with a specific violet pigment that has a balanced action, neutralizing even the most subtle unwanted yellow tones typical of white, grey, blond or lightened hair. Enriched with milk proteins and organic berry extracts for radiant, soft and healthy hair. SLS and SLES free.
Use: distribute evenly over damp hair, lather, then rinse. Repeat if necessary.
milk_shake silver shine conditioner
specific conditioner for blond or grey hair
milk_shake Silver Shine conditioner is formulated with a specific pigment that neutralizes unwanted yellow, golden or brassy tones that are common in white, grey, blond or lightened hair. Leaves hair conditioned, soft and full of vitality. Contains milk proteins, organic fruit extracts and Integrity 41® to condition the hair whilst maintaining the hair’s moisture balance and protecting hair color.
Use: apply after cleansing to clean, damp hair, leave in for a few minutes, then rinse.
silver shine whipped cream
specific creamy conditioning foam for blond or grey hair
Neutralizes yellow tones and conditions hair gently in just one step: formulated with a specific violet pigment, milk proteins, organic berry extracts and Integrity 41® to protect hair color, counteracting unwanted yellow tones and giving manageability, softness and luster to blond, lightened, white or grey hair.
Use: shake well, point downwards and dispense the product. Apply to clean, damp hair, then style.
milk_shake Silver Shine is a complete system, developed to obtain personalized results for your hair, in just a few steps. For a delicate neutralizing effect on yellow tones, use just one product. For a more intense result, personalize your treatment and try combining the shampoo and conditioner, or shampoo and whipped cream.
milk_shake takes care of hair naturally and gently
NEUTRALIZES YELLOW OR BRASSY TONES /
The specific violet pigment in silver shine counteracts unwanted yellow, golden or brassy tones in natural or lightened blond, grey or white hair.
TAKES CARE OF HAIR /
The combination of organic berry extracts and milk proteins helps to strengthen, condition and enhance the shine in hair, giving splendor, whilst the exclusive ingredient Integrity 41® improves color stability over time.
– organic berry extracts
Blueberry, blackberry, raspberry and strawberry are delicious to eat, but that’s not all! Their organic extracts are renowned for their toning and nourishing cosmetic action, conditioning the scalp and hair.
– natural milk proteins
The affinity of milk proteins with hair keratin means that the proteins help to supplement and restructure the hair, giving it consistency, structure and conditioning, for deep protection.
– Integrity 41®
A concentrated nourishing and restructuring extract of active ingredients obtained from sunflower seeds, it is also a natural source of color protection for the hair, as it contains high levels of antioxidant polyphenols.
DELICIOUSLY SCENTED /
The fragrance in the silver shine range is a gorgeous gourmand experience: the head notes of blueberry, blackberry and raspberry blend with floral heart notes. The base notes are made of sweet musky tones that leave a delicate fragrance on the hair.
Ask your hairdresser which is the perfect Silver Shine product for you! Find your local milk_shake salon here