THE NEW MINIMAL COLLECTION
The Minimalist Movement in art and design is characterized by simplicity and a return to primary forms and pure color. Now, NEW MINIMAL is the hottest hair trend for 2016. NEW MINIMAL hair has a vintage feel, with multi-layered styles, soft volume and balance that creates a contemporary, “messy” look. Fluid, natural styling and warm, multi-dimensional hair color make NEW MINIMAL an exciting current look with timeless sophistication. The Polish artist and designer kobro was an important influence on the 1930’s avante garde artistic movement in Europe. Light, airty and refined, her kinetic sculptures were famous for their clean, geomentric design. The essence of her sculptures is reflected in the NEW MINIMAL collection by its hair coloring technique. Square sections overlap and blend for a three-dimensional effect, while the reverse double tone adds a fresh new synergy with a warm and bright chromatic pallette. The woman who identifies with the NEW MINIMAL collection is modern and sophisticated, with a timelss look.